À propos de ce cours
4.5
108 notes
29 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 4 heures pour terminer

Recommandé : 3 weeks of study, 1-2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Espagnol, Coréen, Chinois (simplifié)

Compétences que vous acquerrez

Variable PricingMarketingHospital ManagementHotel Management
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 4 heures pour terminer

Recommandé : 3 weeks of study, 1-2 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Espagnol, Coréen, Chinois (simplifié)

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
1 heure pour terminer

What is unique about managing a service business?

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions....
Reading
7 videos (Total 44 min), 2 quiz
Video7 vidéos
1.2. Introduction to service businesse2 min
1.3. Unique characteristics of service businesses: 01. Customer participation5 min
1.4. Unique characteristics of service businesses: 02. Simultaneity13 min
1.5. Unique characteristics of service businesses: 03. Perishability5 min
1.6. Unique characteristics of service businesses: 04. Intangibility8 min
1.7. Unique characteristics of service businesses: 05. Heterogeneity5 min
Quiz2 exercices pour s'entraîner
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10 min
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24 min
Semaine
2
Heures pour terminer
1 heure pour terminer

How to successfully market a hospitality business?

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry....
Reading
5 videos (Total 25 min), 1 lecture, 2 quiz
Video5 vidéos
2.2. Common characteristics among the hospitality businesses8 min
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3 min
2.4. Challenges in moving from fixed pricing to variable pricing3 min
2.5. Variable pricing strategies: Premium pricing & target discounting8 min
Reading1 lecture
Revenue Management10 min
Quiz2 exercices pour s'entraîner
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10 min
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24 min
Semaine
3
Heures pour terminer
1 heure pour terminer

How to successfully market a healthcare business?

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases....
Reading
9 videos (Total 38 min), 2 quiz
Video9 vidéos
3.2. Evolvement of healthcare management focus1 min
3.3. Examples of successful patient experience management: Shouldice Hospital4 min
3.4. Key elements of design in experience management: Interaction3 min
3.5. Examples of successful patient experience management: Kameda Medical Center2 min
3.6. Key elements of design in experience management: Facility2 min
3.7. Healthcare innovation3 min
3.8. Review: Healthcare service industry & its unique marketing approaches1 min
3.9. Expert Interview with Severance Hospital14 min
Quiz2 exercices pour s'entraîner
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10 min
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26 min
4.5
29 avisChevron Right
Avantage de carrière

83%

a bénéficié d'un avantage concret dans sa carrière grâce à ce cours
Promotion de carrière

50%

a obtenu une augmentation de salaire ou une promotion

Meilleurs avis

par ABAug 3rd 2018

Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

par GSJan 2nd 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

Enseignant

Avatar

Sunmee Choi

Professor of Service Management
School of Business

À propos de Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

À propos de la Spécialisation International Marketing & Cross Industry Growth

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
International Marketing & Cross Industry Growth

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

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