About this course: As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry.
Taught by: Sunmee Choi, Professor of Service Management
School of Business
| Basic Info |
Course 4 of 6 in the
International Marketing & Cross Industry Growth Specialization.
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| Commitment | 3 weeks of study, 1-2 hours/week |
| Language | English, Subtitles: Spanish, Korean, Chinese (Simplified) |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
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| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Excellent
Out of all the courses I have followed in Coursera so far, this course provided by the Yonsei University is far more than satisfaction. Perhaps, it's because of the way the professor teaches in which I love the most. Because she is very clear, detailed, and amiable in her lectures, and she sounds interesting and not boring at all.
To be honest, I understood a lot, and I took this course mostly to know about the Marketing in Hospitality and I grasped an essential amount of information; thanks to the professor of the Yonsei University.
And I'm about to take the course again as well!
Thank you!
This cours is really unparalleled. You shoud attend it to experiment what Itell you.
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JH
I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.