Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
Offert par
Ludification
Université de PennsylvanieÀ propos de ce cours
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Résultats de carrière des étudiants
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30%
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Approx. 17 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh
Compétences que vous acquerrez
PsychologyMarketingGame DesignGamification
Résultats de carrière des étudiants
31%
ont commencé une nouvelle carrière après avoir terminé ce cours
30%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
14%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 17 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
3 heures pour terminer
12 vidéos (Total 116 min), 1 lecture, 1 quiz
3 heures pour terminer
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
3 heures pour terminer
11 vidéos (Total 112 min)
3 heures pour terminer
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
3 heures pour terminer
10 vidéos (Total 103 min)
3 heures pour terminer
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
3 heures pour terminer
10 vidéos (Total 113 min), 1 lecture, 1 quiz
Avis
Meilleurs avis pour LUDIFICATION
par BM16 juin 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
par FL22 mai 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
par AV29 avr. 2020
Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.
par AG1 juil. 2017
It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.
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