Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
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Ludification
Université de PennsylvanieÀ propos de ce cours
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Approx. 17 heures pour terminer
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Sous-titres : Arabe, Français, Ukrainien, Portugais (brésilien), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh, Chinois
Compétences que vous acquerrez
PsychologyMarketingGame DesignGamification
Résultats de carrière des étudiants
34%
ont commencé une nouvelle carrière après avoir terminé ce cours
31%
ont bénéficié d'un avantage concret dans leur carrières grâce à ce cours
14%
a obtenu une augmentation de salaire ou une promotion
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Approx. 17 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (brésilien), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Coréen, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh, Chinois
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme du cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
3 heures pour terminer
12 vidéos (Total 116 min), 1 lecture, 1 quiz
12 vidéos
1.1 Introduction3 min
1.2 Course Overview7 min
1.3 Definition of Gamification12 min
1.4 Why Study Gamification7 min
1.5 History of Gamification10 min
1.6 Examples and Categories14 min
2.1 Gamification in Context11 min
2.2 What is a Game10 min
2.3 Games and Play9 min
2.4 Video Games11 min
2.5 Just a Game?10 min
2.6 Ethan Mollick Interview with Prof. Werbach8 min
1 lecture
About the Course10 min
1 exercice pour s'entraîner
Homework Quiz #130 min
3 heures pour terminer
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
3 heures pour terminer
11 vidéos (Total 112 min)
11 vidéos
3.1 Why Gamify9 min
3.2 Think like a game designer8 min
3.3 Design Rules11 min
3.4 Tapping the Emotions7 min
3.5 Anatomy of Fun7 min
3.6 Finding the Fun7 min
4.1 Breaking Games Down7 min
4.2 The Pyramid of Elements12 min
4.3 The PBL Triad13 min
4.4 Limitations of Elements10 min
4.5 Bing Gordon Interview15 min
1 exercice pour s'entraîner
Homework Quiz #230 min
3 heures pour terminer
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
3 heures pour terminer
10 vidéos (Total 103 min)
10 vidéos
5.1 Motivational Design10 min
5.2 Behaviorism11 min
5.3 Behaviorism in Gamification11 min
5.4 Reward Structures10 min
5.5 Reward Schedules10 min
6.1 Limits of Behaviorism6 min
6.2 Dangers of Behaviorism10 min
6.3 Intrinsic and Extrinsic Motivation8 min
6.4 How Rewards Can Demotivate9 min
6.5 Self Determination Theory13 min
1 exercice pour s'entraîner
Homework Quiz #330 min
3 heures pour terminer
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
3 heures pour terminer
10 vidéos (Total 113 min), 1 lecture, 1 quiz
10 vidéos
7.1 The Design Process11 min
7.2 Objectives and Behaviors14 min
7.3 Players10 min
7.4 Activity Loops7 min
7.5 Fun and Tools9 min
8.1 Taking Stock9 min
8.2 Is Gamification Right for Me13 min
8.3 Design for Collective Good15 min
8.4 Designing for Happiness7 min
8.5 Amy Jo Kim Interview13 min
1 lecture
Gamification Design Framework10 min
1 exercice pour s'entraîner
Homework Quiz #430 min
Avis
Meilleurs avis pour LUDIFICATION
par FL22 mai 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
par BM16 juin 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
par AV29 avr. 2020
Great course, many insights, great examples and case studies. Full of interesting and motivating elements. A bit too long, on my opinion, maybe splitting in two easier and faster sessions could help.
par AG1 juil. 2017
It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.
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