Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
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Ludification
Université de PennsylvanieÀ propos de ce cours
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Approx. 17 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh
Compétences que vous acquerrez
- Psychology
- Marketing
- Game Design
- Gamification
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Approx. 17 heures pour terminer
Anglais
Sous-titres : Arabe, Français, Ukrainien, Portugais (européen), Chinois (simplifié), Italien, Portugais (brésilien), Vietnamien, Allemand, Russe, Turc, Anglais, Espagnol, Kazakh
Offert par
Université de Pennsylvanie
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programme de cours : ce que vous apprendrez dans ce cours
3 heures pour terminer
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
3 heures pour terminer
12 vidéos (Total 116 min), 1 lecture, 1 quiz
3 heures pour terminer
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
3 heures pour terminer
11 vidéos (Total 112 min)
3 heures pour terminer
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
3 heures pour terminer
10 vidéos (Total 103 min)
3 heures pour terminer
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
3 heures pour terminer
10 vidéos (Total 113 min), 1 lecture, 1 quiz
Avis
- 5 stars82,37 %
- 4 stars14,35 %
- 3 stars2,03 %
- 2 stars0,67 %
- 1 star0,55 %
Meilleurs avis pour LUDIFICATION
par OJ19 sept. 2017
As someone who have no previous knowledge on the course's material, I find Prof. Werbach's lectures clear and fun to follow. I have learnt a lot from both the videos and assignments.
par BM9 sept. 2021
a useful course that was full of case studies. the best syllabus that developed for gamification and behavior design. thanks coursera for this gamified course about gamification.
par LK27 janv. 2016
It was a brilliantly designed, comprehensive course with a very nice and sympathetic instructor. I am very much satisfied not only with the content but also with the assignments as well.
par MM24 juin 2020
Very thorough and enlightening course. I like the level of depth and the various examples.
The tests are very confusing, I would use less multiple choice answers or reduce a bit the threshold.
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