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Avis et commentaires pour d'étudiants pour Food & Beverage Management par Université Bocconi

3,849 évaluations

À propos du cours

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

Meilleurs avis


31 juil. 2022

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.


27 juil. 2020

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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1001 - 1025 sur 1,064 Avis pour Food & Beverage Management

par Evangeline S J

20 mai 2020

I learnt a lot about marketing strategy and the challenges faced by the beverage industry. I am happy , I opted for this course .Thank you!

par Meharpreet K

21 déc. 2020

its very good and informative course but too much information about wine and beer.The examples are usually wine based which should change

par Monica G

26 mai 2020

The course is very interesting. It is focused on marketing and it is very curious to know in all the variants in which it is divided.

par Elisa P

21 juil. 2022

the course has been very useful, interestin and well structures. I would have appreciated to have some extra info about my questions

par Junaid S

23 sept. 2020

I am very thankful for achieving my best skills and knowledge through this syllabus & learns new skills .

Best Regards ,

Sayyed Junaid

par Loh K J

25 janv. 2021

Easy to follow and touched all the key concepts. Very refreshing and relevant - applicable to other sectors as well not F&B sector

par Martin N

7 oct. 2020

An informative and fun course. The lecture videos sometimes froze. Many of the external YouTube links did not work at all.

par I M H

13 mai 2020

This course help me a lot about food and beverage industry and how to manage a brand in local and international segments.

par Mauro S

2 déc. 2019

Muy bueno, aunque hace falta algunos ejercicios de pratica y prueba escrita ademas de formatos estandar para este sector

par mirko t

2 sept. 2021

The F&B management is a​ very broad and interesting topic and in this course I've found a structured approach to it.


30 nov. 2020


par I N M

8 août 2020

I enjoyed this course. I'll definitely implement some of the strategies I learned in a real situation.

par Rodrigo P

9 août 2020

excelente curso, aprendí mucho pero creo que tienen que actualizarlo un poco para que sea excelente.

par Paola V

1 avr. 2022

I​'ve learned a lot of many important things on the F&B market and management. Very useful !

par U. L N S E

5 sept. 2021

I​t was a very useful course that enchanced my knowledge in food and beverage management.

par Deborah M

1 juin 2020

very interesting course, they just need to improve the english grammar in the slides.

par Fabio

12 mai 2020

Good course! also if is very synthetic is able to go deep on the main concepts.

par Thomas R

13 juin 2021

well-founded content, made sense and fun, but please check the videos links

par Durairaj p

28 juil. 2020

it has deep knowledge of corporate strategy and ways to success in business

par Ihtesham B

30 juil. 2020

Good Course about Market segmentation, Brand Type & behaviour of People

par Juan L P

2 sept. 2020

It is a good course of Marketing on F&B!

Very complete edition.


3 juin 2020

This course is soo interested and way of video message is good

par Francesca

17 mai 2021

Theacher was very professional and clear in his explanations

par Syeda S A

1 juin 2020

The course content was so organized with relevant examples.