À propos de ce cours
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Approx. 17 heures pour terminer

Recommandé : 5 weeks of study, 2-3 hours/week...

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Sous-titres : Anglais

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Approx. 17 heures pour terminer

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Sous-titres : Anglais

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
2 heures pour terminer

Social Media Concepts

In the introductory module, we will examine the concepts of being social, of self-representation, online identity and publishing. We will also look at how the social media technologies intersect with public and private spheres as networked communication develops.

...
10 vidéos (Total 65 min), 2 lectures, 1 quiz
10 vidéos
Navigating the MOOC4 min
Introduction to module 15 min
What is ethical social media use? Interview with Dr. Fiona Martin, academic, University of Sydney8 min
What are social media?7 min
What is my online identity?8 min
The selfie phenomenon and new digital economies. Interview with Associate Professor Kath Albury, University of New South Wales7 min
Who uses social media?6 min
Connect me to the bigger picture5 min
Module 1 summary2 min
2 lectures
Module 1 readings10 min
Tweet your core affiliation10 min
1 exercice pour s'entraîner
Social media concepts16 min
Semaine
2
4 heures pour terminer

Collaborative Practices of Social Media Users

We examine who the users of social media are, how they use it and their motivations. We will also look at the difference between networks and communities. Through the lens of 'produsage' we will explore participatory culture and understand the motivations behind users contributing to cultural production.

...
8 vidéos (Total 50 min), 2 lectures, 2 quiz
8 vidéos
What is the difference between a network and a community?8 min
What is user-created content?6 min
What motivates users to contribute to cultural production? Interview with Professor Axel Bruns, Queensland University of Technology7 min
How to engage users through participatory projects. Interview with Jennifer Lam, Director/Digital Media Strategist, Bamboo Garden6 min
Social media's hidden power agents5 min
Community management. Interview with Venessa Paech9 min
Module 2 summary2 min
2 lectures
Module 2 readings10 min
Optional activity: managing your social media10 min
1 exercice pour s'entraîner
Who are the users of social media?16 min
Semaine
3
2 heures pour terminer

Participatory Culture and Media Organisations

Organisations are often accused of exploiting their users and online community members when they participate in collaborative cultural production activities. Similarly, participants are also accused of ignoring reciprocal efforts in collective online arrangements for personal gain, or what has recently been described as 'hope labour' (Kuehn & Corrigan, 2013). In this module, we will explore the tensions that surround precarious labour models for the productuon and consumption of social media content. In particular we will look at the concepts of cultural production, institutions, cultural intermediation, creativity and art.

...
9 vidéos (Total 58 min), 2 lectures, 1 quiz
9 vidéos
The impact of social media on cultural production6 min
How are cultural institutions incorporating social media? Interview with Claire Joachim, Social Media Specialist, Sydney Opera House7 min
How are global institutions using social media?6 min
Participatory culture and media organisations. Interview with Rod McGuinness, Social Media Coordinator, Radio Division, Australian Broadcasting Commission (ABC)6 min
What are precarious labour models?5 min
Politics and social media. Interview with Dr Mitchell Hobbs, University of Sydney9 min
Social media, politics and trolling. Interview with David Shoebridge, Australian politician, Member of the New South Wales Legislative Council8 min
Module 3 summary3 min
2 lectures
Module 3 readings10 min
Optional activity: Explore a cultural institution's social media10 min
1 exercice pour s'entraîner
Participatory Culture and Media Organisations16 min
Semaine
4
3 heures pour terminer

Social Media Data Analytics

Communication across social media platforms produces an enormous amount of data that can describe content, location, users, purchases, events and emotions, along with larger scale areas such as reactions to news and politics, integration with sporting events or information and knowledge exchange, Each of these instances provides an opportunity to understand both general patterns of large-scale communication alog with nuanced individual and niche communication spaces. This module provides the opportunity to identify this sort of data, how to access and collect it and interpret and display it to strategically target larger users and networks.

...
6 vidéos (Total 32 min), 2 lectures, 2 quiz
6 vidéos
What are data analytics?8 min
How do we generate meaning from social media data analytics?4 min
How do we incorporate data analytics into user engagement strategies? Interview with Joe Cothrel, Chief Community Officer, Lithium Technologies Chicago, Illinois8 min
Iterative social media design6 min
Module 4 summary2 min
2 lectures
Module 4 readings10 min
Optional activity: Interpreting social media data10 min
1 exercice pour s'entraîner
Social Media Data Analytics16 min
Semaine
5
1 heure pour terminer

Ethics in Social Media

Just because we can access social media doesn't mean that we should. In this module, you are asked to critically examine the use of social media and think about how you can manipulate the data in meaningful and beneficial ways compared with typical neo-liberal approaches. You are also encouraged to think about some of the not so obvious areas of social media data analytics, for example reconstructing potentially sensitive material, uncovering a dangerous conversation in social media, or exposjng users that may wish to remain incognito. Using social media data is tremendously rewarding, yet presents ethical challenges that many scholars are still grappling with.

...
6 vidéos (Total 36 min), 1 lecture, 1 quiz
6 vidéos
University ethics. Interview with Dr. Margaret Faedo, Research Integrity and Ethics, University of Sydney.7 min
Social media & disability. Interview with Professor Gerard Goggin, University of Sydney10 min
The ethics of social media births and deaths. Interview with Dr. Tama Leaver, Curtin University9 min
Module 5 summary3 min
MOOC Summary2 min
1 lecture
Module 5 readings10 min
1 exercice pour s'entraîner
Social media ethics16 min
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Principaux examens pour Ethical Social Media

par BKSep 20th 2016

All users are good at using social Media but they don't really understand the SM Ethics. Thanks to this course to give us the world view on SM Ethics. Love the course

par MKMay 5th 2017

This course have increased my knowledge about Social Media and how to plan Social media strategy. Provided materials was good too. Thanks.

Enseignant

Avatar

Dr Jonathon Hutchinson

Lecturer in Online Communication and Media
Department of Media and Communications

À propos de Université de Sydney

The University of Sydney is one of the world’s leading comprehensive research and teaching universities, consistently ranked in the top 1 percent of universities in the world. In 2015, we were ranked 45 in the QS World University Rankings, and 100 percent of our research was rated at above, or well above, world standard in the Excellence in Research for Australia report....

Foire Aux Questions

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