Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.
Ce cours fait partie de la Spécialisation Entrepreneuriat : lancer une entreprise innovante
Entrepreneurship Capstone
proposé par
Spécialisation Entrepreneuriat : lancer une entreprise innovanteUniversité du Maryland, College Park
À propos de ce cours
Compétences que vous acquerrez
Venture CapitalFinancial StatementFinanceEntrepreneurship
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
13 heures pour terminer
Defining the Opportunity
Value innovation, your solution, and your initial business model canvas
11 vidéos (Total 94 min), 7 lectures, 1 quiz
11 vidéos
Preview of the Master of Professional Studies in Technology Entrepreneurship11 min
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?1 min
Does your solution create value for your stakeholders?9 min
What is value innovation?6 min
Is the problem real?7 min
Is your advantage superior and sustainable?15 min
Can you build the right team at the right time?15 min
Will your business model work?10 min
Crafting the business model canvas: Part 17 min
Crafting the business model canvas: Part 26 min
7 lectures
Introduction to the course10 min
Meet Dr. James V. Green10 min
Connect with your classmates10 min
"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.10 min
"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.10 min
"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.10 min
Lecture Slides10 min
1 exercice pour s'entraîner
Initial Business Model Canvas18 min
Semaine
22 heures pour terminer
Discovering the Customer
Discovering the customer and interviewing customers
6 vidéos (Total 46 min), 5 lectures, 1 quiz
6 vidéos
Customer types8 min
Customer segments and business models6 min
Customer archetypes4 min
Minimum viable product7 min
How to interview customers5 min
5 lectures
Talking to Humans" by Giff Constable. Available as a free PDF.10 min
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez10 min
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish10 min
"How do I set up customer interviews?" by Jeff Lash10 min
Lecture Slides10 min
1 exercice pour s'entraîner
Customer Interviews and Analysis: Part 1 of 220 min
Semaine
31 heure pour terminer
Understanding Customers
Analyzing customers
3 lectures, 1 quiz
3 lectures
Sizing the Opportunity (2:50)10 min
Finding Patterns (1:50)10 min
Looking for Insights (0:58)10 min
1 exercice pour s'entraîner
Customer Interviews and Analysis: Part 2 of 220 min
Semaine
42 heures pour terminer
Creating the Marketing and Sales Strategy
Marketing mix, sales forecasting, and managing the sales pipeline
5 vidéos (Total 47 min), 6 lectures, 1 quiz
5 vidéos
Developing the marketing mix: Part 27 min
Pricing13 min
Sales forecasting10 min
Managing the sales pipeline9 min
6 lectures
Marketing mix10 min
Product strategies10 min
Pricing strategies10 min
Place strategies10 min
Promotion strategies10 min
Lecture Slides10 min
1 exercice pour s'entraîner
Marketing and Sales Strategy12 min
4.6
18 avis67%
a obtenu une augmentation de salaire ou une promotion
Principaux examens pour Entrepreneurship Capstone
wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates
A Must course, which every individual should take before entering into the awesome would of Entrepreneurship.
Enseignant
Dr. James V. Green
Director of Entrepreneurship EducationMaryland Technology Enterprise Institute
À propos de Université du Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
À propos du Spécialisation Entrepreneuriat : lancer une entreprise innovante
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.
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