À propos de ce cours
4.8
9 notes
3 avis
A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills....
Stacks
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Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 18 hours to complete

Recommandé : 5 weeks of study, 3-5 hours/week...
Comment Dots

English

Sous-titres : English...
Stacks
Globe

Cours en ligne à 100 %

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Calendar

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Intermediate Level

Niveau intermédiaire

Clock

Approx. 18 hours to complete

Recommandé : 5 weeks of study, 3-5 hours/week...
Comment Dots

English

Sous-titres : English...

Programme du cours : ce que vous apprendrez dans ce cours

Week
1
Clock
12 heures pour terminer

Week 1 CEO, CFO, and CMO

All Executives Produce Same Deliverables in Week 1...
Reading
6 vidéos (Total 32 min), 5 lectures, 7 quiz
Video6 vidéos
Top Tier Success - Advice for Learners2 min
Example Submission and Feedback (D1)7 min
Example Submission and Feedback (D2)8 min
Example Submission and Feedback (D3)4 min
Example Submission and Feedback (D4)7 min
Reading5 lectures
Building Toward the Capstone Portfolio and Presentation10 min
Descriptions of Deliverables 1-4 (D1-4)10 min
Skills Review ~ Cheat Sheet for Week 110 min
CEO, CFO, CMO Support10 min
Feedback Advice for Peer Reviews10 min
Quiz2 exercices pour s'entraîner
C-Suite Collaboration10 min
Quiz on Week 1 Expectations6 min
Week
2
Clock
8 heures pour terminer

Week 2 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
4 vidéos (Total 23 min), 5 lectures, 6 quiz
Video4 vidéos
CEO: Example Submission and Feedback (D5 & D6)6 min
CFO: Example Submission and Feedback (D5 & D6)6 min
CMO: Example Submission and Feedback (D5 & D6)7 min
Reading5 lectures
CEO, CFO, and CMO Action Items ~ IPW Update10 min
Skills Review ~ Week 2 Cheat Sheet10 min
CEO Support: Agenda and Email Writing10 min
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10 min
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10 min
Quiz3 exercices pour s'entraîner
CEO: Quiz on Week 2 Expectations4 min
CFO: Quiz on Week 2 Expectations4 min
CMO: Quiz on Week 2 Expectations4 min
Week
3
Clock
14 heures pour terminer

Week 3 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
7 vidéos (Total 28 min), 8 lectures, 9 quiz
Video7 vidéos
Example Submission and Feedback (D7)4 min
Example Submission and Feedback (D8)3 min
Example Submission and Feedback (D7)4 min
Example Submission and Feedback (D8)5 min
Example Submission and Feedback (D7)4 min
Example Submission and Feedback (D8)2 min
Reading8 lectures
CEO, CFO, and CMO Action Items ~ IPW Update10 min
Skills Review ~ Week 3 Cheat Sheet10 min
CEO Support: Help with "Why" Statement (D7)10 min
CEO Support: Help with your Mission Statement (D8)10 min
CFO Support: Help with "Why" Statement (D7)10 min
CFO Support: Help with Success Factors (D8, D9)10 min
CMO Support: Help with "Why" Statement (D7)10 min
CMO Support: Help with Market Analysis (D8)10 min
Quiz3 exercices pour s'entraîner
CEO: Quiz on Week 3 Expectations4 min
CFO: Quiz on Week 3 Expectations4 min
CMO: Quiz on Week 3 Expectations4 min
Week
4
Clock
8 heures pour terminer

Week 4 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
4 vidéos (Total 22 min), 5 lectures, 6 quiz
Video4 vidéos
CEO Example Submission and Feedback (D9 & D10)7 min
CFO Example Submission and Feedback (D9 &10)6 min
CMO: Example Submission and Feedback (D9 &10)5 min
Reading5 lectures
CEO, CFO, and CMO Action Items ~ IPW Update10 min
Skills Review ~ Week 4 Cheat Sheet10 min
CEO Support: Help with your Elevator Pitch (D9 & D10)10 min
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10 min
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10 min
Quiz3 exercices pour s'entraîner
CEO: Quiz on Week 4 Expectations4 min
CFO: Quiz on Week 4 Expectations4 min
CMO: Quiz on Week 4 Expectations6 min

Enseignants

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch

Wanda Huber

International Educator
Arizona State University Global Launch

Jenny Young

International Educator
Arizona State University Global Launch

À propos de Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. ...

À propos de la Spécialisation Business English

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
Business English

Foire Aux Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.