We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions?
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Finance comportementale
Université DukeÀ propos de ce cours
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Essayez Coursera pour les affairesCompétences que vous acquerrez
- Decision-Making
- Behavioral Finance
- Cognitive Bias
- Behavioral Economics
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Programme de cours : ce que vous apprendrez dans ce cours
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Avis
- 5 stars61,57 %
- 4 stars25,79 %
- 3 stars8,48 %
- 2 stars2,42 %
- 1 star1,71 %
Meilleurs avis pour FINANCE COMPORTEMENTALE
This Course is really helpful to understand what goes inside the mind of investors and how they fall prey to the biases that may not work out in their favor in the long run.
This was a great course and I love digging deeper into the behaviors that drive finance. I did feel though, that there was somewhat of a disconnect from the material to the quizes.
Overall, the content was excellent. More practical examples of practicing the principles would have been helpful for completing the exam as well as absorbing the content into long term memory.
The Courses tell us about about a number of biasis using good example. It would have been much more interesting if biases were explained using more example of bubbles and crisis.
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