Chevron Left
Retour à Digital Marketing Analytics in Practice

Avis et commentaires pour d'étudiants pour Digital Marketing Analytics in Practice par Université de l'Illinois à Urbana-Champaign

3,240 évaluations

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Meilleurs avis


31 août 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


7 août 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

Filtrer par :

676 - 696 sur 696 Avis pour Digital Marketing Analytics in Practice

par Kirill S

1 mai 2020

I think this course was supposed to lead us through a data analysis journey. Instead it highlighted several parts of it with a random level of details. Very impractical and even worse, confusing. Some of external links were very good though, there are real things I expected to be mentioned in lectures.

par Konstantina P

17 juil. 2018

Course was well structured but was too basic and theoretical for what I wanted to get out of it. I would expect it to have more practical examples in the quiz part so that I could practice for e.g. in data visualization, chart/graph creations and in data manipulation

par Laurene S

9 mai 2017

I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

par Samuel E

22 mai 2018

This course, did not provide a level of critical thinking that other classes have provided. The assignments were too easy and did not do a good enough at preparing a student for real world digital analysis.

par Arda K

7 sept. 2021

This course literally teaches nothing. I expected to learn what analytics tools do digital marketers use and how data shape marketing, but it was too abstract and generally his own ideas.

par Rainer S

8 mars 2016

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.

par Destinee A G

22 avr. 2020

Material provided was not the most engaging and lacked hands on application, so after course comprehension and information retention is not there.

par Divya A

20 janv. 2019

too basic. Relevant for someone who has no background of analytics at all.

par Danilo J d C J

7 août 2016

For a practice course I found that was full of theory

par Ankit K

10 févr. 2017

Its theoretical.No practical project to do

par Mohamed E H

18 juil. 2020

Outdated materials, readings and articles

par Mayank S

22 juil. 2020

I found it a bit disappointing

par Onkar A R

1 août 2022

Not received certificate

par P S K

7 déc. 2016

Not that helpful for me

par Rishab H

26 avr. 2017

expected so much more!

par Vanni F

8 avr. 2022

Repeating the comments I gave to the course "Digital Marketing Analytics in Theory":

I found the course very superficial, with very little to take away.

Even more disappointing in this case, considering that the course title suggests some learnings around practical application.

Also questionable that the professor recommends reading (buying on amazon) the book he wrote.

On the positive side: the course is rather quick to complete

par Chaitanya J

31 juil. 2021

All the content provided in the course just beats around the bush. No real skills can be gained through this course.

par Siddharth S

7 mai 2021

Mostly theory, no interest to pursue this course except for the certificate. Need to add more case studies

par sruthy s

14 juin 2021

no certificate after completing the course

par Tianci Z

1 févr. 2021

Very poorly designed course.

par Rashmi

16 août 2021

I want certi asap!