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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,768 évaluations
580 avis

À propos du cours

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

TC

Sep 01, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

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426 - 450 sur 568 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Iveta E

Sep 25, 2019

Easy to follow, but I expected more practical assignments from this course.

par Ng K W

Nov 12, 2016

Great, though some parts felt like the lecturer was reading off the slides.

par Sasidar T

Jul 14, 2020

Nice margin course to know how to conduct an analysis on digital domain.

par SANDEEP R M

Dec 15, 2019

A little more hands on use of tools would have been a great advantage.

par Gilles M

Feb 29, 2016

Great course. One drawback: exercises are not oriented towards actions

par FERNANDA G R

Jul 01, 2020

Very good course but a little bit repetitve with the previous course.

par Victor N B

May 18, 2020

I think it helped me a lot, but not "in practice" as I was expecting.

par Melissa D

Apr 10, 2017

Great course, with really good information. Instructor is excellent.

par Alejandro M

Mar 20, 2017

Excellent Course, but is not for beginners.

Excellent Professor too.

par Cristóbal O E

Jan 11, 2017

Excellent course for Marketing professionals as well as for novices

par Juan S D

Mar 03, 2016

Mejor que el anterior, es posible interactuar más con lo aprendido.

par Jey G

Jun 30, 2020

Really good concepts but th course does not have much practice.

par Diego M

Dec 07, 2019

Some content is outdated in Week 4. For the rest, great course!

par Sangeetha

Sep 24, 2016

Good, however the instructor videos could be better in content.

par Sumair N B

Oct 16, 2019

The course gives us a good understanding of analytical tools.

par Mari

Mar 02, 2017

Great use of information that can be put to use immediately!!

par Eugenia D

Jan 05, 2016

It is quite basic but gives a nice overview of the subject.

par 于若颖

May 10, 2018

This course really helped me to improve my working methods

par Luis A V V

Apr 16, 2020

I love the videos and explanation of each module.

par Ignacio C

Aug 27, 2020

Really good information and it is well presented

par ARYAN S

Apr 16, 2020

Very good and useful detail explain the topic

par Nacer F S

Aug 13, 2017

Its a great course well explained, thank you

par Jean S

Jun 11, 2020

It could have more tools shown for practice

par NATALIA

Feb 03, 2016

Module 1 is good. will see and rate later

par Renaud

Sep 25, 2017

I would have appreciated practicing more