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Retour à Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

Avis et commentaires pour d'étudiants pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
étoiles
2,670 évaluations
552 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

JJ

Aug 08, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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376 - 400 sur 542 Avis pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Carlos A A

Feb 24, 2016

I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.

par Eugene T

Feb 16, 2016

Interesting course with great insights on web analytics. It will be good if there were some assignments where we could execute some analytics concepts

par Marcus U

Oct 19, 2017

This course it is good if you are looking to see the big picture, but if you are looking something more in deep this is not the right course for you

par Thiện L

Feb 22, 2016

This course is acceptable for basic practices. Highly recommended for those who want to take first dip into the Marketing Analytics world.

par Ryan Y

Sep 16, 2015

Great introductory course for those looking to familiarize themselves with the overall thought process behind analytics and visualization.

par Amir M M L

Dec 10, 2019

Great information , but it was harder to understand or engage with analytics process in real time specially in the using of tools process

par Teresa B

Oct 19, 2017

it's very much the same style as Theory, except a bit denser. still. I really enjoyed the material and Professor Hartman's approach to it

par Mayur V R

Apr 01, 2020

Great course to go for. All concepts explained in a simple and understandable manner. Hope to make use of the same in professional part.

par Gisela S

Feb 18, 2020

I enjoyed this course. However, the demo about R language was not easy to understand. Overall is a good learning material and exercise.

par Brett C M

Oct 22, 2019

The course is excellent. 4 out of 5 b/c I think the tidy data section could be clearer. Kevin Hartman is terrific. Great peer feedback.

par Apoorv S

Jan 09, 2017

All courses have their benefits. this one had fewer benefits than the second course in this series but still a good one to go about

par Ana S

Mar 15, 2019

The only issue I have with this course, is that I consider it should be updated with more recent examples, readings, and such.

par Beth H

Aug 25, 2018

Good course - would have been good to have some exercises where an actual analysis was completed using the principles learned.

par Nelson D C G

Feb 09, 2016

To put more context here, I think you can expand a little more what are you teaching; especially in the data analysis part.

par João T D G

Apr 09, 2017

Great course, however some points could be improved because sometimes it seemed just a repetition from the theory one.

par Carlos J

Apr 19, 2018

Great course with a quick introduction using an excellent framework in order to address Data Analytics at web.

par PETE C

Mar 13, 2019

Very informative. really liked the professors pace and the way the break down of the different MAP process.

par CHEN L

Mar 04, 2019

Good class, which helps to build up fundamental skillsets of digital analytics from marketing perspective!

par Jaspreet K

Mar 22, 2020

The course gave a good overview about Data Analytics and suggested paths to move forward in this field.

par Valeriia C

Apr 01, 2016

Good course that provide basics. However, I wish it gave a chance to practice the gained knowledge!

par Bjorn D L

May 15, 2020

Some of the available readings are not up to date or are no longer present in the given links.

par Viviana G T

Feb 24, 2020

The content is useful but I would have loved to see practical examples instead of just theory.

par Henry L

Feb 03, 2017

If we can learn by a specific case study to utilize these tools, that would be more practical

par Victor C

Aug 08, 2016

It's great to learn from someone so high up in the industry and knowledgeable in this field.

par Nicolay K

Oct 19, 2019

Good overview of topics , well structured lectures. However, contents sometimes lack depth.