Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par Andrew O•
Feb 04, 2018
I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.
par Andrew S•
Mar 22, 2016
I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.
par Guilherme S•
Oct 18, 2015
par Lotfi A•
Dec 07, 2016
The content is definitely interesting. But I didn't see any "Practice" there... I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".
Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.
The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting. I would have liked to see and practice more concretely how to collect data (e.g. how to perform clickstream analysis), etc.
And the lectures should avoid general tips and guidelines (like "5 things to avoid in order to"... the web is full of this kind of content)... I mean, it has to be "in Practice". And the professor should know exactly the content of his slides, and prepare his speech.
Lastly, a lot of the suggested readings were from a blog that is really horrible to read... The author of the blog might be very knowledgeable on his subject, but his blog it is full of useless jokes, very long to read... I mean one of its articles could 3 times shorter if he gets straight to the point
par Ashley A•
Nov 14, 2015
Fruitful course(mainly last few lectures) on data presentation.
par Neda H•
Jul 08, 2016
not enough practical examples. the information is providede on a bit higher level
par Deleted A•
Jul 19, 2017
Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.
par Arvy S•
Feb 12, 2016
Same as the theory class not much examples or case studies....
par Pedro C•
Oct 26, 2016
Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.
par Abhishek S•
Oct 23, 2017
Good foundation course
Mar 22, 2018
It's good, but some of the content felt outdated
par Devon M•
Dec 06, 2016
This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.
par Pason P H•
Apr 24, 2016
Not practical enough
Jan 10, 2016
Good High Level understanding of Analytics
Jul 05, 2017
I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.
par Xueyan X•
Apr 30, 2019
Informative course; messy organization (readings, assignments, quizzes)
Mar 26, 2019
This course is very light on actual practical application of analytics. It's more theory than anything.
par Ross S•
Jun 10, 2019
Good marketing 101 minus 2 starts for being outdated - all materials are from 2014
par Karem O•
Aug 06, 2019
More exercises and real practice would be helpful.
par Sebastián Q•
Sep 27, 2019
Good content, but the course is somehow outdated
par Divya A•
Jan 20, 2019
too basic. Relevant for someone who has no background of analytics at all.
par Rishab H•
Apr 26, 2017
expected so much more!
par Laurene S•
May 09, 2017
I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.
May 05, 2016
I am not impressed with this course so far. The quizzes and assignments are out of order with the materials being presented - the questions on each come from readings and lecture content that have not been introduced to the audience at that particular point in the course. The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.
par Rainer B S•
Mar 08, 2016
Very basic course without much in depth explanations or insightful matter.
I hope this course is worth the money i paid, I'm starting to regret paying for this.