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Avis et commentaires pour l'étudiant pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique par Université de l'Illinois à Urbana-Champaign

4.5
2,100 notes
410 avis

À propos du cours

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Meilleurs avis

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.

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351 - 375 sur 396 Examens pour Analytique numérique pour les professionnels du marketing : L'analytique marketing en pratique

par Andrew O

Feb 04, 2018

I'd have liked an exercise where you take some dataset from some company and actually apply this. I felt the exercises were a bit easy. This isn't the sort of thing you learn or apply via essay.

par Andrew S

Mar 22, 2016

I was somewhat disappointed in this course as I expected much more "practice". The assignments did not have you actually perform any analytics activities. The course materials seem very out of date considering how much things change in the digital age. Reading Blogger posts from 2006 on a Blogger blog that hasn't been updated since 2012 is not forward thinking in my view. Yes, things don't always change, but the face of analytics changes daily.

par Guilherme S

Oct 18, 2015

Ok

par Lotfi A

Dec 07, 2016

The content is definitely interesting. But I didn't see any "Practice" there... I didn't really get the difference theory vs practice between this course and the previous one "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory".

Sometimes the assignments were not very interesting, and didn't always help practicing the content exposed in the lectures... For example, the piece about the different statistical tools: I didn't get why it was included in the course... either we do exercises on it, or it shouldn't be in the course... but there is not point of knowing by heart the differences between the different statistical tools.

The part about the customer decision journey, the plan for analytics, and the different analysis techniques were very interesting. I would have liked to see and practice more concretely how to collect data (e.g. how to perform clickstream analysis), etc.

And the lectures should avoid general tips and guidelines (like "5 things to avoid in order to"... the web is full of this kind of content)... I mean, it has to be "in Practice". And the professor should know exactly the content of his slides, and prepare his speech.

Lastly, a lot of the suggested readings were from a blog that is really horrible to read... The author of the blog might be very knowledgeable on his subject, but his blog it is full of useless jokes, very long to read... I mean one of its articles could 3 times shorter if he gets straight to the point

par Ashley A

Nov 14, 2015

Fruitful course(mainly last few lectures) on data presentation.

par Neda H

Jul 08, 2016

not enough practical examples. the information is providede on a bit higher level

par Deleted A

Jul 19, 2017

Preface: audited course. Like the Theory course, this Practice course is heavy on referencing articles and blog posts for students to read. The slides are useful however the videos don't add substantially more insight. Course is more about introducing students to the data analysis process. Ok for a beginner.

par Arvy S

Feb 12, 2016

Same as the theory class not much examples or case studies....

par Pedro C

Oct 26, 2016

Presents a useful analysis framework, but with limited practical examples to learn how to use analytical tools.

par Abhishek S

Oct 23, 2017

Good foundation course

par Kirsten

Mar 22, 2018

It's good, but some of the content felt outdated

par Devon M

Dec 06, 2016

This is very much a primer. I was hoping it would go into more detail than it did, but I did find it a very helpful overview.

par Pason P H

Apr 24, 2016

Not practical enough

par Apichaya

Jan 10, 2016

Good High Level understanding of Analytics

par Greg

Jul 05, 2017

I like the instructor's presentation style. The material in some video lectures did not match the quiz questions or the text transcripts. This course was a more disjointed than the previous two of the Specialization but still had valuable content.

par Xueyan X

Apr 30, 2019

Informative course; messy organization (readings, assignments, quizzes)

par Rick

Mar 26, 2019

This course is very light on actual practical application of analytics. It's more theory than anything.

par Ross S

Jun 10, 2019

Good marketing 101 minus 2 starts for being outdated - all materials are from 2014

par Karem O

Aug 06, 2019

More exercises and real practice would be helpful.

par Sebastián Q

Sep 27, 2019

Good content, but the course is somehow outdated

par Divya A

Jan 20, 2019

too basic. Relevant for someone who has no background of analytics at all.

par Rishab H

Apr 26, 2017

expected so much more!

par Laurene S

May 09, 2017

I didn't find the course and the exercises practical enough. I find this teacher gives very little content per video, and repeat himself a lot unnecessarily with his introduction and conclusion that are the same. I did not find the course or material very engaging.

par Ariana

May 05, 2016

I am not impressed with this course so far. The quizzes and assignments are out of order with the materials being presented - the questions on each come from readings and lecture content that have not been introduced to the audience at that particular point in the course. The first module was a very, very basic outline of a generic analysis process, and really has nothing to do with digital marketing analytics in particular.

par Rainer B S

Mar 08, 2016

Very basic course without much in depth explanations or insightful matter.

I hope this course is worth the money i paid, I'm starting to regret paying for this.