31 août 2020
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
7 août 2020
Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
par Reber E J•
18 févr. 2018
Gave a useful insight in digital analytics. However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.
par Ale G•
13 avr. 2020
This course gives a nice overview on every step necessary during the Marketing Analytics Process, giving many tools and key concepts to have in mind and execute better analysis on our data in order to generate better decisions based on it
par Eleni R•
28 sept. 2016
I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.
par George T•
1 mars 2020
This course gives the students the basic concepts of the digital marketing analytical tools. Even there is no chance to practice in the class, the students can find the resources to learn these tools and apply it in the business.
par Ryan H•
24 juil. 2019
Waiting for others to submit work or grade your work is more time consuming than the course itself. Theres a question I was possibly wrong about, or others were wrong and graded mine as wrong when I was right? Ill never know!
par Fereydoon G M•
20 févr. 2019
As it has said in the course, there is not any technical stuff here.
I personally enjoyed it because of the new material I learned about marketing, analytics and research.
Take the other analytics course for better insight.
par Christophe J•
9 févr. 2016
Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.
6 juil. 2020
I believe in professionalism of the people who created this course and that they have brought great value to it, but from the side of the student, it is very boring course, not motivating to continue at all.
par Siddharth C•
23 sept. 2020
This is one of the courses used most in the Capstone Project. The readings are useful. Look at merging this course with the Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
par Etsuko Y•
25 avr. 2020
It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.
par Shahil S•
9 juin 2020
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
par Julia W•
14 janv. 2020
Some of the articles linked are outdated and not even exist on the linked pages ;) But generally, the course was full of helpful informations and more practical than other courses I took.
par Daniel K•
14 déc. 2019
Learned a whole lot about Digital Analytics in Marketing. An even more practical application of the knowledge gathered would have been even better though (as implied by the course title).
par Camilo A R•
20 juin 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
par Maxime D•
21 sept. 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Ivelin N•
3 mai 2020
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
par Alejandro B•
18 avr. 2021
Second part of Digital Marketing analytics, with clear concepts and well instructed by a professor who is also a practical expert in the field. I missed more content density.
par Serban S•
14 mars 2016
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
par Yash D•
16 oct. 2015
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
par Maria A L•
15 févr. 2018
For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves
par Trendha H•
26 mai 2020
I learned a lot about how to actually apply what I learned in the digital analytics in theory. However, there was a lot of repetition, which could have been avoided.
9 oct. 2019
I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.
par Bryan A C S•
17 août 2020
There should be a real project where we could really build something useful, e.g. conduct an analysis using R and the jupyter notebook and create a report!
par Jee L•
26 avr. 2018
This course is a good course to learn some basic theory about marketing analysis process. Maybe not so practical but it's very friendly to the beginner.
par Carlos A A•
24 févr. 2016
I think this module should have included a bit more stories just like the first module of this specialization to make it more compelling and engaging.