Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.
thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.
par Sandra O M G•
Very good course. Interesting content, great suggested readings, well explained lectures. I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.
par Carson D•
Great learning overall, but very basic. I think more case studies would be great to get more hands on with the subject. We only got one. However, overall, the teacher was great, great experience, and the promoting questions made me think thoroughly.
par Reber E J•
Gave a useful insight in digital analytics. However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.
par Daniela A G R•
This course gives a nice overview on every step necessary during the Marketing Analytics Process, giving many tools and key concepts to have in mind and execute better analysis on our data in order to generate better decisions based on it
par Eleni R•
I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.
par George T•
This course gives the students the basic concepts of the digital marketing analytical tools. Even there is no chance to practice in the class, the students can find the resources to learn these tools and apply it in the business.
par Ryan H•
Waiting for others to submit work or grade your work is more time consuming than the course itself. Theres a question I was possibly wrong about, or others were wrong and graded mine as wrong when I was right? Ill never know!
par Fereydoon G M•
As it has said in the course, there is not any technical stuff here.
I personally enjoyed it because of the new material I learned about marketing, analytics and research.
Take the other analytics course for better insight.
par Christophe J•
Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.
I believe in professionalism of the people who created this course and that they have brought great value to it, but from the side of the student, it is very boring course, not motivating to continue at all.
par Siddharth C•
This is one of the courses used most in the Capstone Project. The readings are useful. Look at merging this course with the Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
par Etsuko Y•
It was easier than I thought in the sense that there weren't actually analytical exercises or presentation to practice, but still good overview of approach and techniques of digital analytics.
par Shahil S•
It teaches you a lot of things that are required for an analyst. Considering today's innovative market, this course helps you to understand how you analyze the market or company or any data.
par Julia W•
Some of the articles linked are outdated and not even exist on the linked pages ;) But generally, the course was full of helpful informations and more practical than other courses I took.
par Daniel K•
Learned a whole lot about Digital Analytics in Marketing. An even more practical application of the knowledge gathered would have been even better though (as implied by the course title).
par Camilo A R•
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Ivelin N•
The Course gave me useful insights into data analysis, but there was missing information in the lectures about the 5 main data analyzing techniques. Overall I had great experience
par Alejandro B•
Second part of Digital Marketing analytics, with clear concepts and well instructed by a professor who is also a practical expert in the field. I missed more content density.
par Serban S•
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
par Yash D•
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.
par Maria A L•
For me it was amazing to learn about Visualization. I had never thought of how important is to find the appropriate charts to represent insights that talk by themselves
par Trendha H•
I learned a lot about how to actually apply what I learned in the digital analytics in theory. However, there was a lot of repetition, which could have been avoided.
I found this valuable both in terms of the aspects of Marketing but also the elements of critical thinking and communication which in my view are equally important.
par Bryan A C S•
There should be a real project where we could really build something useful, e.g. conduct an analysis using R and the jupyter notebook and create a report!