Mar 01, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Apr 13, 2018
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
par alfonso b•
Aug 04, 2019
A much better course than the previous. Material is well selected, but extremely wide in contents. It is difficult to cover most concepts given because a lot more appears through the course comments.
There is even an R and Tableau use and demonstration in middle of Lesson 6, but it should be programmed, So that we can follow it in our computers, until now I have downloaded all R packages but is impossible to understand why I had done that.
par Gustavo S d S•
Jun 27, 2017
Valuable course for those who want to know more about Digital Marketing and data analysis, webscraping and related subjects.
However the course just presents the steps you need to take, in order to accomplish your results, actually it doesn't show you how to retrieve data using RStudio, Tableau or any other data analysis software, so it is a "Theoretical Practice" and it's recommended that you have some background on Digital Marketing.
par Karen H•
Jul 03, 2016
I preferred the third course that emphasized practical application in the specialization over the second course that was mostly theory. The assignments were geared to engage your insights / ideas about what you know and/or are learning about real-life projects. Although it still only scratches the surface, I liked the ability to apply some of the assignments to a company with which I've been working.
par Diego P•
Feb 11, 2016
Excelente Curso que contiene los conceptos y las herramientas de estrategias para el mundo digital, ahora se como usar mejor los análisis y los datos para dirigir y mejorar la comunicación en el mundo digital.
Puse 4 estrellas, porque tiene contenido y slides repetidos del curso anterior, creo que no habría necesidad de eso pues el curso es una continuación del anterior.
par Sofia P•
Jan 29, 2017
The course content is very valuable to any digital marketing practitioner, but the reason I am rating it as 4/5 is that there was basically no "In practice" part. All assignments were along the lines of "discuss this," which might be OK to make us think, but analytics is so much about doing I missed having a chunk of data thrown at me to see what I can find.
par Alicia G•
Aug 14, 2017
This was a fairly good course, however I don't feel like I walked away learning much more than I already knew. I think I was expecting some more detailed instruction on how to perform specific analyses, and this course was quite general. The best part was the fourth module that talked about data visualization, which I did actually find super helpful!
par Mingyuan C•
Feb 24, 2018
This course gives a guide line and an introduction of Marketing Analysis, and illustrates on four parts: plan, collect, analyze and report. It also instructed the right mindset of marketing analysis. But the real technical analysis part out of the scope of this course. Overall, it's a good course for you to get to know about Marketing Analysis.
par Sara H•
Dec 08, 2016
This course was more specific and actionable than the theory course. It fulfills it's mission well. The readings are excellent. I printed several to use for my own blog and content marketing efforts.
Though competent, the instructor is lackluster, frequently just reading from the slides. The substance is good but the style is dry.
par Sergei S•
Oct 03, 2015
Great course. Like the slides and the way it structured. It could be broader if not so Google centralized and more international. For example in Russia there is Yandex.ru (ya.com) which controls 75% of search market and in China there is Baidu and others and no Google and Facebook. These questions is not highlighted in the course.
par Christina C•
Sep 27, 2016
Great course with useful tips and organized materials. However, some of the materials (recommended tools, hyperlinks, etc) are outdated so it would be great if they can refresh them. Also, the in-course quizzes are too easy to the point it seemed quite stupid - please include more meaningful questions in the in-video quizzes.
par Marvin V•
Sep 27, 2016
Overall it was a good course but the only thing I would recommend is relating with the assignments. What I saw in almost all the assignments we should have had experience on the work to do them. But since not everybody has that experience it would be nice to think even for beginners as well.
par Heinz D•
Jul 09, 2019
It's an interesting course, and Prof. Hartman again uses a clear and distingt language. Yet I expected a little bit more practice here in sense of creation of simple visualizations using R or being confronted with data visualizations and deciding what could be done better here.
par Sandra O M G•
Oct 25, 2016
Very good course. Interesting content, great suggested readings, well explained lectures. I have no previous knowledge about the subject and I have learnt a lot about Marketing Analytics in both course Marketing Analytics in Theory and In Practice.
par Reber E J•
Feb 18, 2018
Gave a useful insight in digital analytics. However, it is mainly an overview and will require more individual work or other courses to turn this course into a valuable one - in particular is digital analytics is the are you want to focus on.
par Adnan K•
Nov 16, 2019
this course is quite helpful in learning the tools and best way to apply them in real-time situations. The course content needs to be updated I found a few expired links in course content. Overall I am happy with the learning outcome.
par Eleni R•
Sep 28, 2016
I stongly recommend this course if you are working in a marketing department. The only reason I give 4 stars is because I would like more recent extra material. Instructor Kevin Hartman is great and clearly passionate about his job.
par Ryan H•
Jul 24, 2019
Waiting for others to submit work or grade your work is more time consuming than the course itself. Theres a question I was possibly wrong about, or others were wrong and graded mine as wrong when I was right? Ill never know!
par Fereydoon G•
Feb 20, 2019
As it has said in the course, there is not any technical stuff here.
I personally enjoyed it because of the new material I learned about marketing, analytics and research.
Take the other analytics course for better insight.
par Christophe J•
Feb 09, 2016
Very interesting course with clean slides and good understanding of the key concepts. A bit more "practice" would have been better, but I still highly recommend this course for a basic knowledge in digital marketing.
par Julia W•
Jan 14, 2020
Some of the articles linked are outdated and not even exist on the linked pages ;) But generally, the course was full of helpful informations and more practical than other courses I took.
par Daniel K•
Dec 14, 2019
Learned a whole lot about Digital Analytics in Marketing. An even more practical application of the knowledge gathered would have been even better though (as implied by the course title).
par Camilo A R•
Jun 20, 2016
If you want to understand the context, use and possible tools to manage digital marketing understanding the importance of data in this process, this is the course you should apply for.
Sep 21, 2015
It was an interesting overview and a good in-depth method of managing a digital marketing project. I wish there would have been more statistical insight and data analysis exercice.
par Serban S•
Mar 14, 2016
Good course overall. I gave it only four stars because I expected it to be more practical and more hands-on analysis to do for assignments, instead of just discussing things.
par Yash D•
Oct 16, 2015
Since this course is about practice, more impetus should be given on practising the concepts. The concepts should have been taught in 'Marketing Analytics in Theory' course.