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Retour à Design-Led Strategy: Design thinking for business strategy and entrepreneurship

Avis et commentaires pour d'étudiants pour Design-Led Strategy: Design thinking for business strategy and entrepreneurship par Université de Sydney

865 évaluations

À propos du cours

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

Meilleurs avis


19 août 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


17 sept. 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

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126 - 150 sur 231 Avis pour Design-Led Strategy: Design thinking for business strategy and entrepreneurship


4 nov. 2019

very nice course, than you coursera


3 juin 2020

That was really amazing training

par matthew h

22 août 2018

A good introduction to this field

par Nese

30 juin 2020

It was a great jorney, thank you

par Homero G F N

15 juil. 2019

Very good content and structured

par Luis C

10 janv. 2022

Great course! Really insightful

par Amarjeet S S

11 juin 2020

Great learning and information.

par Fady I

11 sept. 2019

Great one, totally recommended.

par Julie W

23 juin 2021

Practical - good case studies

par Rexie A

15 janv. 2021

Very helpful and informative.

par Astrofil H M

13 juil. 2021

I've learned a lot! Thanks!


23 déc. 2021

great for upgrading skills

par Ravi S J

5 avr. 2021

Nice course for beginners.

par Eber S

3 juil. 2018

A very interesting course!

par Bayron M

6 oct. 2020

Amazing course, loved it!

par Aziel G

13 juil. 2020

Wonderful course indeed.

par 521_Archana S L

6 mai 2019


par Manisha P

4 juin 2020

Very interesting course

par Roelof D P

15 mars 2020

Good informative course

par Amit K

22 juin 2021

Awesome for a start

par amit k

3 avr. 2020

Good study material

par Evans M

20 nov. 2020

Truly informative!

par Asma A A

8 avr. 2022

Very good course

par Surya D C

31 août 2021

Good to be human


24 juin 2021

extremely great.