Chevron Left
Retour à Data Analytics Methods for Marketing

Avis et commentaires pour d'étudiants pour Data Analytics Methods for Marketing par Méta

106 évaluations

À propos du cours

This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them. By the end of this course you will be able to: • Describe when analytics is most commonly used in marketing • Understand your audience using analytics and variable descriptions • Segment a population into different audiences using cluster analysis • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling • Describe attribution modeling • Apply different attribution models • Evaluate advertising effectiveness and describe the shortcomings • Describe the use of experiments to evaluate advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate results of an experiment and assess the strength of the experiment • Evaluate and optimize your sales funnel This course is for people who want to learn how to plan and forecast marketing efforts as well as evaluate marketing methods and sales funnels for optimization. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally learners have already completed course 1 (Marketing Analytics Foundation), course 2 (Introduction to Data Analytics), and course 3 (Statistics for Marketing) in this program....

Meilleurs avis

Filtrer par :

1 - 17 sur 17 Avis pour Data Analytics Methods for Marketing

par Walid N

25 févr. 2022

It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.

par Sary S

30 juin 2022

Excelente curso!

par Gabriel E A A

30 mai 2022

Was very nice.

par Jorge J G M B

19 juin 2022


par ong k s

25 mars 2022

I learn how to do marketing planning, experiment, and analyze conversion.

par Oscar H

10 mai 2022

Great to get an overall idea of what Marketing Analytics is about

par Guillermo M M

18 sept. 2022

I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.

par Aliya A

12 juin 2022

So much tools to analyze where do you spend your budget for marketing and as well great for decision making when allocating resources to increase profits ans decrease expenses.

par Nina B

1 févr. 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

par Jesus P

19 juin 2022

Muy buen curso, te explica todo a detalle y es muy facil de comprenderlo y ponerlo a prueba.

par Fatma A

3 janv. 2023

Amazing, i wish there was a data set so i can practive on Tableau however.

par Richard U V

10 oct. 2022

This course is really insigtful

par marwa r

20 oct. 2022

it was a great journey

par Hosein V

16 juil. 2022

perfect and practical

par Holger J M R

18 nov. 2022


par UmamaheswaraRao P

24 déc. 2022


par Abdelrahman O

25 mars 2022

very bad