Defining the Problem

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From the course by University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
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University of Illinois at Urbana-Champaign
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From the lesson
MODULE 0: Orientation and Introduction to the Case Study Method

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business