By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
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À propos de ce cours
None
Ce que vous allez apprendre
Industry analysis: business geographic information, competition intensity, industry trend, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape?
Enterprise diagnosis: competitive strength and weakness, levers driving financial performance in this industry, the key problems and causes.
Compétences que vous acquerrez
None
Offert par

Rutgers, l'université d'État du New Jersey
Programme du cours : ce que vous apprendrez dans ce cours
Welcome!
Welcome to Business intelligence (BI) ad competitive analysis! In Week 1, you will learn the story of American Airlines Group (AAL), the challenges it faces, and the power and framework of a competitive analysis.
Industry Analysis
In Week 2, you will learn the tools of business geographic information, competition intensity, industry trend, and value chain analysis to analyze the industry of your choice.
Competition Positioning
In Week 3, you will learn how to position the company of your choice in its industry to find out where the company stands in the competitive landscape.
Enterprise Diagnosis
In Week 4 (final week), you will learn enterprise diagnosis tools to discover the strength and weakness of the company of your choice relative to its competitors. You will also learn the value driver and breakdown analysis tools to identify performance drivers for the industry, and discover key problems and causes for the company.
Avis
Meilleurs avis pour BUSINESS INTELLIGENCE AND COMPETITIVE ANALYSIS
It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.
It's a basic course which gives some insight on what KPI and characteristics we should look up when analyzing how our enterprise and our competence is performing.
Straight forward course with example project to refer to. Software is easy to use.
Very Useful for beginners for getting basic knowledge of business analytics
À propos du Spécialisation Analyse de la chaîne d'approvisionnement
This Specialization is intended for people seeking to integrate supply chain management with data analytics. Through five courses, you will discover and solve problems in various domains of a supply chain, from source, make, move to sell. Upon completion, you will learn concrete data analytics skills and tools to improve supply chain performance.

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