Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts in a clear and concise manner that will allow your ideas to be better understood by your readers. Improve your business writing skill by learning to select and use appropriate formats for your audience, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, correct and avoid the most common writing pitfalls, and gain valuable experience analyzing, writing and revising a wide spectrum of business documents. From a simple email to a complete report, learn how to put good business writing to work for you.
Offert par
Université de Californie à IrvineÀ propos de ce cours
43 394 consultations récentes
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 7 heures pour terminer
Anglais
Sous-titres : Anglais
Ce que vous allez apprendre
Write effective presentations, emails, writing for visual communication
Edit and proofread business documents
Create business reports and press releases
Spot, correct and avoid the most common writing pitfalls
Compétences que vous acquerrez
- Email Writing
- Proofreading
- Writing
- Communication
- Business Writing
Dates limites flexibles
Réinitialisez les dates limites selon votre disponibilité.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
100 % en ligne
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Niveau débutant
Approx. 7 heures pour terminer
Anglais
Sous-titres : Anglais
Offert par
Université de Californie à Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Programme de cours : ce que vous apprendrez dans ce cours
2 heures pour terminer
Business Writing, Channels and Message Formats
In this first Module of High-Impact Business Writing, you will learn the necessity and utility of understanding your audience for a business document. You will learn how to write with clarity and brevity as well as how to make appropriate language and word choices for that audience. This module also addresses the structure and important considerations for the most frequently used document types for business applications.
2 heures pour terminer
1 vidéo (Total 2 min), 4 lectures, 1 quiz
1 heure pour terminer
Spelling, Grammar, Sentence and Paragraphs
Module 2 is focused on the frequently mistaken or overlooked aspects of impactful writing. Common spelling errors, incorrect word usage, and judicious word selection that are important for business writing will be highlighted. Subject-verb and noun-pronoun agreement as well as verb tense and common rules of punctuation are reviewed. This module concludes with some rules of sentence structure and paragraph development to aid in the creation of universally understandable, cogent documents.
1 heure pour terminer
1 vidéo (Total 2 min), 3 lectures, 1 quiz
2 heures pour terminer
Strategies and Techniques for Common Message Types
In Module 3, we study some of the more common message types: positive messages, negative messages, and persuasive messages. Each type of message will be characterized and strategies for common forms of documents within each of these message types will be presented and practiced. This module also includes best practices for email use, including when email is the preferred choice, creating effective subject lines, and pertinent content choices.
2 heures pour terminer
1 vidéo (Total 2 min), 4 lectures, 1 quiz
1 heure pour terminer
Writing Reports, Virtual Communications, and Finalizing Your Work
The final module of this course begins with an overview of report preparation, including structure and content considerations. The three forms of review for a document: editing, revising, and proofreading are explained in detail and their purposes explained. This module also includes some best practices for writing in a virtual and shared virtual environment as well as recommendations regarding the visual appeal of documents, both on paper and online.
1 heure pour terminer
1 vidéo (Total 2 min), 4 lectures, 1 quiz
Avis
Meilleurs avis pour ECRITURE COMMERCIALE À PORTÉE IMPORTANTE
par TR7 juil. 2016
A simplified course that targets areas of business writing which most of us tend to oversee. In this era of digitalisation and information overload, this back to basics method was really refreshing.
par GK7 déc. 2018
This course was short, poignant and mindful of our busy lives, while teaching us all how to be more impactful in our writing. This is just what I was looking for to give me an extra edge at work!
par AW13 août 2016
This is very good and I would recommend it, but it is quite short compared to other Coursera courses that I have paid for. I think they should add more content for the price they are charging.
par RR31 juil. 2019
I have held several executive roles throughout my career. This course helped fine tune my writing and has drastically improved my correspondences as well as presentations. Highly recommend.
Foire Aux Questions
Quand aurai-je accès aux vidéos de cours et aux devoirs ?
À quoi ai-je droit si je m'abonne à cette Spécialisation ?
Une aide financière est-elle possible ?
D'autres questions ? Visitez le Centre d'Aide pour les Étudiants.
