À propos de ce cours
4.7
729 notes
237 avis
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Arabe...

Compétences que vous acquerrez

GrammarCommunicationBusiness WritingWriting
100 % en ligne

100 % en ligne

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Niveau débutant

Niveau débutant

Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 4 weeks of study, 1-3 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais, Arabe...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
2 heures pour terminer

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started! ...
Reading
13 vidéos (Total 49 min), 3 lectures, 4 quiz
Video13 vidéos
What's So Great About the Capstone?3 min
What is Good Writing?2 min
Be the Windowpane3 min
Waste No Time2 min
Don't Sound Smart; Be Smart4 min
Own Your Ideas3 min
Everyone Needs an Editor; or, the Story of My Failure5 min
Who are you?3 min
Appearance Matters3 min
Looking Your Best4 min
Dave Gives Pointers: Type is the Message5 min
Success!2 min
Reading3 lectures
A Few Important Points About This Course5 min
Why Johnny Can't Write and Employers Are Mad10 min
You Can Never Be a Worse Writer Than I Was10 min
Quiz4 exercices pour s'entraîner
Simplifying Sentences6 min
Edit out the Wishy-Washy6 min
Improve Memos with Design Elements4 min
Writing Principles and Design20 min
Semaine
2
Heures pour terminer
2 heures pour terminer

The Formula for Writing Success

Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This module teaches you the universal organizational formula that allows you to optimize your business writing. You'll understand how the principles you learned in Module One build to this formula, and you'll see how a scaffold gets created and applied to a real business document. By the end of this module, you'll be able to wield your organizational knowledge in service of your ideas and personal brand, and you'll have built the foundation that allows you to generate powerful sentences in Module Three....
Reading
9 vidéos (Total 40 min), 2 lectures, 4 quiz
Video9 vidéos
Great Writers Are Great Revisers2 min
The Organizational Scaffold You Need for Everything4 min
Quentin, William, and Dave Brainstorm the Memo4 min
Bonus Video: The Basics of Greatness6 min
A Blank Page: Facing the Void6 min
Say it: The Body Paragraphs6 min
Building Out the Scaffold4 min
The Conclusion Concludes1 min
Reading2 lectures
Have No Fear of English as a Second Language10 min
New York Times: "What Corporate America Can't Build: A Sentence"5 min
Quiz4 exercices pour s'entraîner
The Elements of the Scaffold6 min
Compare Openings6 min
Starting with the Most Important Point6 min
Practicing the Scaffold15 min
Semaine
3
Heures pour terminer
7 heures pour terminer

Crafting Powerful Writing

In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understand how to apply the scaffold to guide sentence and paragraph creation, and you'll have a chance to test and reinforce your new skills. The second lesson covers common grammatical errors that sap many writers' professional brands. Short videos explain each error, why each hurts your clarity, and how to correct your writing--even if you don't remember the grammar rule. You'll understand why these changes are important to your goal of Effective Communication and why it's important to eliminate these common missteps from your own writing....
Reading
15 vidéos (Total 51 min), 14 quiz
Video15 vidéos
The First Paragraph Roadmap5 min
Signposting with Topic Sentences4 min
William on Voicing Writing: How Does it Sound?2 min
Writing a Paragraph4 min
Revising a Paragraph4 min
The Conclusion Concludes (Reprise)1 min
Does Good Grammar Matter?2 min
Grammar Blast: I vs. Me3 min
Grammar Blast: Mangled Modifiers5 min
Grammar Blast: Serial or Oxford Comma2 min
Grammar Blast: Pronoun Problems3 min
Grammar Blast: Apostrophe Abuse3 min
Grammar Blast: Your, You're, Their, They're, There2 min
Grammar Blast: That vs. Which2 min
Quiz12 exercices pour s'entraîner
What Goes in the First Paragraph?6 min
Writing Strong Topic Sentences6 min
Critique These Conclusions6 min
I vs. Me6 min
Fix These Modifiers6 min
Serial Comma Practice6 min
Pronoun Placement6 min
Apostrophe Practice6 min
Your vs. You're, There vs. Their vs. They're: Test Your Skill!6 min
That vs. Which6 min
Rubric Training Quiz20 min
Rubric Training Quiz20 min
Semaine
4
Heures pour terminer
3 heures pour terminer

Activate Your Voice!

So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effectively. Every lesson in this module is based on the principles you learned in Module One, and they form a checklist of techniques that you can apply to any business document to insure your ideas shine on the page. Short videos on emails and longer documents give you simple techniques for applying the lessons of this course to a broad range of your work....
Reading
15 vidéos (Total 50 min), 1 lecture, 8 quiz
Video15 vidéos
Check Your Scaffold1 min
Keep It Simple4 min
Brevity is the Soul of Wit5 min
Dave on How Logo Design Reflects Brevity and Clarity5 min
Always be Specific; Avoid Generalities and Jargon5 min
The Power of Active Voice5 min
Limit Crutch Verbs2 min
Cut Prepositional Phrases2 min
Don't Repeat Words1 min
Always Proofread min
A Word on Email3 min
Long Documents, in Brief2 min
In Conclusion4 min
Time to Design: Dave Takes the Memo1 min
Reading1 lecture
Credits3 min
Quiz8 exercices pour s'entraîner
Simplify Sentences6 min
Edit Out Generalities and Jargon6 min
Identify Passive Voice6 min
Change from Passive to Active6 min
Remove "to be" and "to have"6 min
Edit out Prepositional Phrases6 min
Finding Repeated Words6 min
Final Editing Quiz25 min
4.7
237 avisChevron Right
Orientation de carrière

67%

a commencé une nouvelle carrière après avoir terminé ces cours
Avantage de carrière

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a bénéficié d'un avantage concret dans sa carrière grâce à ce cours

Meilleurs avis

par YSJun 12th 2017

It was an exceptional course with lots to take away from. It taught basic building blocks of business writing and then built upon it which provided a great way to self learn the content of the course.

par JSJan 10th 2018

Even if English is your first language, this course was a great refresher of how to apply writing skills to email and business documents. I would recommend to anyone looking to sharpen their skills.

Enseignant

Avatar

Dr. Quentin McAndrew

Instructor
Department of English, University of Colorado Boulder

À propos de University of Colorado Boulder

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

À propos de la Spécialisation Effective Communication: Writing, Design, and Presentation

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do. What our students say: "A life-changing specialization." "Simple yet powerful rules." "Essential for everyone."...
Effective Communication: Writing, Design, and Presentation

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

  • A word processing program, like Microsoft Word, will be helpful for completing this course.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.