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Avis et commentaires pour d'étudiants pour Business Model Innovation par HEC Paris

475 évaluations

À propos du cours

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Meilleurs avis


10 juin 2021

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards


11 nov. 2020

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

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126 - 144 sur 144 Avis pour Business Model Innovation

par Sandrine

4 avr. 2021

Very good overall but missed some more Methodologie to establish the value chain. Also would have love to go deeper on the example mentioned during the class.

par Vellanki S

15 oct. 2021

Though the model is interesting I think applications of the same with multiple cases studies would have helped.

par Prasanna P

30 mars 2020

Well guided approach to invent or re-invent business models. Course content and Examples are engaging.

par Rich G

30 juin 2021

Overal a good primer on business models. Not much different from the business model canvas book.

par Arshad A

6 janv. 2022

This Course is all about Research and Develop New Models. It's Helped me to boost my Knowledge.

par Koen H

27 janv. 2019

I enjoyed the structural approach to business model innovation. Very usefull!

par Richard G

28 janv. 2022

Good course with the use of many examples to help explain the theory.

par Anna L

11 juil. 2022

very well made, great explanations and examples. valuable excercises

par Sergi R

19 avr. 2020

very interesting model and teachers were great

par Niel K

19 mai 2020

Very practical and stimulating!

par Humbert

22 déc. 2016

Great course, very inspir

par Keith B

14 mai 2020

Very interesting course.

par Lois M

28 juin 2020

Sharply constructed!

par Sajith R C

1 août 2020

is fine can improve

par Sudheer K

23 oct. 2020

Excellent Course

par Jayne J

25 sept. 2020

pretty good.

par Adam N

7 juin 2020

Good course!

par T.E M

21 mai 2020


par Luisa W

12 mars 2020

The Quizes are way too difficult and you don't get feedback on which answers of the quiz were wrong. I can't revommend this course and will stop doing it.