In this fourth and final course of the specialization, you will synthesize your learning into a project deliverable called a Blockchain Opportunity Analysis. The goals of this course are twofold: One, it’s for you to identify a specific need or problem in your chosen industry that can potentially be solved using blockchain technology. Two, it’s for you to investigate possible solutions to this problem, including how these solutions might be executed. You will accomplish different project milestones each week, and will be introduced to several tools that entrepreneurs use to organize their findings. Throughout this process, you will hear from real-world practitioners who have hands-on experience in the blockchain ecosystem. Additionally, by participating in this course you will gain access to our Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. As an outcome of this course, you’ll walk away with a consolidated, peer-reviewed Blockchain Opportunity Analysis, which you can use to pitch your idea to your organization or even to potential investors.
Ce cours fait partie de la Spécialisation Blockchain Revolution for the Enterprise
Blockchain Opportunity Analysis
proposé par
À propos de ce cours
Ce que vous allez apprendre
Identify new ideas or opportunities for blockchain within your chosen industry
Explain how you will position your idea, including how your idea will create new value for your customers
Identify the business model decisions that would need to be made in order to assess the feasibility of your idea
Describe what would need to change in your organization's current way of operating in order to bring your idea to fruition
Programme du cours : ce que vous apprendrez dans ce cours
Semaine
15 heures pour terminer
Industry Analysis
Almost every industry can expect to experience a major business model disruption as blockchain technologies take hold. In this module, you will explore current applications of blockchain in various industries, and will choose one industry on which to focus your final course project. You will research examples of applications or use-cases of blockchain technology within your chosen industry, and will contribute to our Blockchain Case Commons, which will serve as a shared, continuously-evolving resource for all course participants. As well, you will perform some preliminary market research in order to identify a specific market segment within your chosen industry that shows promise for blockchain technologies.
6 vidéos (Total 25 min), 5 lectures, 2 quiz
6 vidéos
Course Introduction6 min
Instructor Introduction8 min
Blockchain Transformations for Every Industry2 min
Practitioner Perspective: Rob Carter, CIO at FedEx1 min
How to Use the Blockchain Case Commons4 min
Practitioner Perspective: Mihai Alisie, Co-founder of Ethereum, CEO at AKASHA1 min
5 lectures
Industry Transformations10 min
Introduction to the Blockchain Case Commons10 min
Exploratory Market Research30 min
Conducting Preliminary Market Research30 min
How to Perform a Competitive Analysis30 min
1 exercice pour s'entraîner
Reflection: Exploratory Market Research5 min
Semaine
24 heures pour terminer
Opportunity Identification
When identifying opportunities for blockchain technology within your chosen market, it is important to understand the kinds of problems that it can and cannot solve—at least in its current state. In this module, you will learn to distinguish between problems that are and are not well-suited to blockchain-based solutions. After considering various opportunities for blockchain technology within your chosen market segment, you will learn how to use a decision matrix to select the most promising idea to pursue for your final project. By the end of this week, you will clarify the purpose and objectives of your project, you will identify your target customers/audience, and you will prepare a statement of need and statement of benefit for your proposal.
9 vidéos (Total 22 min), 6 lectures, 1 quiz
9 vidéos
Rob Carter, CIO at FedEx1 min
Oleg Fomenko, Co-founder of Sweatcoin1 min
Ana Trbovich, Co-founder and COO at Grid Singularity1 min
Yaniv Neu-Ner, Founder at Counter1 min
Will Harborne, Director of Operations at Ethfinex1 min
Siddharth Singhal, APAC Business Development & Strategic Relations at R31 min
Practitioner Perspective - Hariton Korizis, Co-founder & Chief Architect at ResonanceX49s
How to Use a Decision Matrix4 min
6 lectures
Problems That Blockchain Can and Cannot Solve20 min
How To Write a Good Problem Statement10 min
Blockchain Opportunity Brainstorm30 min
Problem Solving With Blockchain15 min
Decision Matrix10 min
Statement of Benefit10 min
Semaine
33 heures pour terminer
Positioning
In the last module, you identified a promising idea or opportunity for blockchain within your chosen market segment. This week, you will work on positioning your idea—carving out a niche or identity for your product/service within the minds of your target customers. By the end of this week, you will explain how your idea will bring new or added value to your customers, and how your idea will affect the positioning for your organization.
2 vidéos (Total 3 min), 2 lectures, 1 quiz
2 vidéos
Practitioner Perspective: Rolf Hoefer, Keyless Technologies1 min
2 lectures
Positioning Your Idea30 min
Strategic Positioning of Your Organization30 min
Semaine
43 heures pour terminer
Execution
An idea may seem great on paper, however actually executing this idea will require careful consideration of various business-model decisions, including those related to funding, risk, talent, timing, corporate boundaries, and partners/allies. In this module, you will begin to think about what would be required to transform your opportunity from an idea to reality.
2 vidéos (Total 5 min), 2 lectures, 1 quiz
2 vidéos
Practitioner Perspective: Ana Trbovich, Co-founder and COO at Grid Singularity54s
2 lectures
Designing Your Business Model30 min
Operational Considerations10 min
Enseignant
Don Tapscott
Adjunct ProfessorÀ propos de INSEAD
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society.
INSEAD’s multi-campus format and unmatched diversity deliver a truly global educational experience. Its 154 renowned faculty members inspire students through degree and PhD programmes, while every year more than 11,000 executives participate in its Executive Education programmes, both on campus and online.
À propos de la Spécialisation Blockchain Revolution for the Enterprise
Blockchain is poised to transform every industry and managerial function—redefining the ways we transact online, share ideas, and manage workflows. It’s a new technology that every business professional needs to understand.
This four-course Specialization introduces you to the world of blockchain technology—explaining what blockchain is, how it works, and why it’s revolutionary. You will learn about various categories of cryptoassets, and the ways they can be transacted on a blockchain. You will learn how blockchain is disrupting business models and financial services, offering organizations new choices in how they create and manage value.
The Specialization is taught by Don Tapscott and Alex Tapscott, globally-recognized authorities on innovation and technology and authors of the best-selling book Blockchain Revolution. It also includes various industry experts and developers from Ethereum, Grid Singularity, Keyless Technologies, and ResonanceX who will share their experiences within the blockchain ecosystem.
Additionally, you will gain access to ground-breaking research from the Blockchain Research Institute as well as the Blockchain Case Commons—a crowdsourced collection of blockchain applications and use-cases spanning multiple industries. Upon completion of this Specialization, you will produce a Blockchain Opportunity Analysis, in which you identify and evaluate a promising application of blockchain technology in your own industry.
Foire Aux Questions
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