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Retour à International B2B (Business to Business) Marketing

Avis et commentaires pour l'étudiant pour International B2B (Business to Business) Marketing par Université Yonsei

175 notes
33 avis

À propos du cours

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Meilleurs avis


Aug 04, 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.


Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

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1 - 25 sur 35 Examens pour International B2B (Business to Business) Marketing

par Tynychbek Z

Jun 19, 2019

very good


Jun 02, 2019

The best course there is on International B2B Marketing. Thanks Professor Chang!

par Pablo M

May 28, 2019

Very Usefull

par (Thomas) T A C

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing


Mar 14, 2019


par Soumyajeet K

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

par Saurabh K

Feb 20, 2019

very good for learning

par K V V

Feb 13, 2019

Good teaching.

par Deleted A

Feb 13, 2019

excellent teaching

par Sanjay Y

Jan 30, 2019



par 김광석

Sep 30, 2018

thanks you!!!

par 윤기효

Sep 30, 2018


par Vasyl R

Jun 08, 2018

Great analysis and insights about International Marketing methods.

par Ashish C

May 31, 2018

very good and informative

par Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

par Juan E S M G

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

par Ayona D

Jan 14, 2018

The accents and voice are not too clear in some of the videos

par Alexandre B

Dec 22, 2017

too long..

par 张嘉嘉

Oct 08, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

par Madhav G

Sep 16, 2017

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.

par Marie-Caroline L

Aug 23, 2017

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

par Sourabh N

Jul 25, 2017

Course will be more interesting & enthusiastic with live examples of different industries.

par Manuel E L d l V R

Apr 12, 2017

Great !!

par Diego A P G

Mar 07, 2017

Good content

par sabreen k m k

Oct 17, 2016