À propos de ce cours
4.6
19 notes
2 avis
Spécialisation
100% online

100% online

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 5 weeks of study, 0.5-1.5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...
Spécialisation
100% online

100% online

Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Dates limites flexibles

Dates limites flexibles

Réinitialisez les dates limites selon votre disponibilité.
Heures pour terminer

Approx. 13 heures pour terminer

Recommandé : 5 weeks of study, 0.5-1.5 hours/week...
Langues disponibles

Anglais

Sous-titres : Anglais...

Programme du cours : ce que vous apprendrez dans ce cours

Semaine
1
Heures pour terminer
4 heures pour terminer

Course Overview and Week 1-Analysis of Business Problems: Capstone

Welcome! Before you start today's videos, please have a look at the syllabus. In this first session, I’ll introduce you to IESE’s six-step Analysis of Business Problems (ABP) methodology. This methodology is a very useful tool to help managers in their principal responsibility: making decisions. Because most business problems involve financial, technical and human issues, they are by nature complex. No matter how much thought you put into it, there is no “correct solution” and certainly no guarantee that your decision will yield the desired outcomes. Learning this six-step methodology is therefore a great help to many mangers as they take on their decision-making challenges, such as the one that GAS GAS faces. Objectives: To give learners a relevant and effective tool to make managerial decisions....
Reading
12 vidéos (Total 53 min), 3 lectures, 1 quiz
Video12 vidéos
What is Gas Gas? Company Promo Video3 min
1. Week 1 Intro1 min
2. The Role of the Manager3 min
3. Structured vs. Unstructured Problems7 min
4. Finding Solutions to Unstructured Problems7 min
5. Introducing Six Steps to Solving Problems7 min
6. Criteria and Alternatives6 min
7. From Analysis to Action4 min
8. Hamlet & Othello3 min
9. What’s Next2 min
Interview with Ramon Puente5 min
Reading3 lectures
Course Overview & Syllabus5 min
Required Reading: IESE's Six-Step Process10 min
Required Reading: GAS GAS Case30 min
Semaine
2
Heures pour terminer
1 heure pour terminer

Week 2: GAS GAS Marketing Problem

Now that you understand a bit of the history of GAS GAS, it’s time to analyze the situation from a marketing perspective. The decision to manufacture bikes for KTM will undoubtedly have an impact on consumers, branding, pricing and channels. Will that impact be positive or negative? Are the risks worth the long-term benefit? What should the CEO take into consideration when making a decision? By the end of the session you should have enough information to advise Ramon Puente about the relevant marketing issues. Objective: To apply the marketing concepts acquired in Marketing: Understanding Your Customers in order to evaluate and make a decision about GAS GAS....
Reading
4 vidéos (Total 14 min), 1 lecture, 1 quiz
Video4 vidéos
2. Consumer Considerations and Branding3 min
3. Pricing and Channel Considerations3 min
Interview with Ramon Puente: The Marketing Problem5 min
Reading1 lecture
About Week 2: GAS GAS Marketing Problem2 min
Semaine
3
Heures pour terminer
1 heure pour terminer

Week 3: GAS GAS Finance Problem

In this session, we will evaluate GAS GAS’ history and current situation and discuss the potential financial effect of partnering with KTM. After looking at some of the concepts we discussed in Module 3 - need of funds for operations (NFO), working capital (WC), sustainable growth and more – the learner will be able to understand how the financial outlook will influence the ultimate decision. Objective: To apply the financial concepts acquired in Operational Finance: Building a Robust Business in order evaluate the GAS GAS problem from a financial perspective. ...
Reading
5 vidéos (Total 19 min), 1 lecture, 1 quiz
Video5 vidéos
2. Understand GAS GAS5 min
3. The Financial Effect of Partnering with KTM4 min
4. Integrate Finance in Strategy4 min
Interview with Ramon Puente: The Finance Problem2 min
Reading1 lecture
About Week 3: GAS GAS Finance Problem2 min
Semaine
4
Heures pour terminer
2 heures pour terminer

Week 4: GAS GAS Organizational Behavior Problem

All business decisions have a direct impact on people. So that the board makes the best decision possible, it is important to examine whether they have the most effective tools at their disposal from an Organization Behavior perspective. Who are the people on the board and how well do they work together as a team? Whatever they decide will affect GAS GAS employees. This is a critical consideration for leadership to take into account as they weigh the financial and marketing issues you have already discussed. Objective: To apply the organizational behavior concepts acquired in Organizational Behavior: Managing People in order to evaluate and help Ramon Puente make a decision about GAS GAS. ...
Reading
5 vidéos (Total 30 min), 1 lecture, 1 quiz
Video5 vidéos
2. Degree of Teamness on Board5 min
3. GAS GAS Employees7 min
4. Week 4 Recap2 min
Interview with Ramon Puente: The Managing People Problem6 min
Reading1 lecture
About Week 4: GAS GAS Organizational Behavior Problem2 min

Enseignant

Avatar

Carlos García Pont

Professor
Marketing Department

À propos de IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

À propos de la Spécialisation Foundations of Management

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

Foire Aux Questions

  • Une fois que vous êtes inscrit(e) pour un Certificat, vous pouvez accéder à toutes les vidéos de cours, et à tous les quiz et exercices de programmation (le cas échéant). Vous pouvez soumettre des devoirs à examiner par vos pairs et en examiner vous-même uniquement après le début de votre session. Si vous préférez explorer le cours sans l'acheter, vous ne serez peut-être pas en mesure d'accéder à certains devoirs.

  • Lorsque vous vous inscrivez au cours, vous bénéficiez d'un accès à tous les cours de la Spécialisation, et vous obtenez un Certificat lorsque vous avez réussi. Votre Certificat électronique est alors ajouté à votre page Accomplissements. À partir de cette page, vous pouvez imprimer votre Certificat ou l'ajouter à votre profil LinkedIn. Si vous souhaitez seulement lire et visualiser le contenu du cours, vous pouvez accéder gratuitement au cours en tant qu'auditeur libre.

D'autres questions ? Visitez le Centre d'Aide pour les Etudiants.