En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el mercado y la importancia en el uso de Google Analytics. También será relevante identificar los principales objetivos comerciales y de marca a través del uso de las herramientas y métricas de analítica web.
Analíticas y Métricas de Marketing
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Analíticas y Métricas de Marketing
This course is part of Analíticas de Marketing Digital Specialization
Instructor: Rafael José Arria Ramos
13,223 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(181 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 29 hours
Learn at your own pace
98%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Analíticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
En este primer tema vamos a tratar de la definición de analítica web, herramientas y métricas. Así mismo, daremos una introducción a la terminología básica, donde también hablaremos de las etapas de la analítica web.
What's included
2 videos14 readings4 assignments1 discussion prompt
En la segunda parte de este curso nos centraremos en entender la relación que se presenta entre el Marketing Digital y la Analítica Digital. Donde también nos concentraremos en la creación para definir un plan básico de medición, y la forma de hacerlo adecuadamente.
What's included
2 videos10 readings3 assignments1 discussion prompt
En este tercer tema del curso nos enfocaremos en conocer los principales Análisis de Marketing Digital. Además, también nos concentraremos en las audiencias y segmentos, así como el Análisis de Grupos y de la competencia.
What's included
2 videos10 readings3 assignments1 peer review1 discussion prompt
En este último tema del curso nos centraremos en comprender la importancia de los Embudos de Conversión, así como sus diferentes tipos. También revisaremos lo importante que es impulsar el uso de la Analítica Digital para una mejor toma de decisiones.
What's included
3 videos11 readings5 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.7 (51 ratings)Offered by
Explore more from Marketing
Tecnológico de Monterrey
Tecnológico de Monterrey
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Learner reviews
4.7
181 reviews
- 5 stars
81.21%
- 4 stars
14.36%
- 3 stars
1.10%
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2.20%
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Showing 3 of 181
CR
5
Reviewed on May 26, 2025
Es muy completo, pero me hubiese gustado poder practicar más con graficos y datos estadísticos como los propuestos en la última evaluación del módulo 4.
GM
5
Reviewed on Apr 4, 2023
Muy bueno el curso de Analíticas y Métricas de Marketing, siento que me aporta conocimiento valioso y actualizado.
JA
5
Reviewed on Jul 8, 2021
contiene mucha informacion basica para poder comenzar a ver el mundo de la analitica y las metricas que se manejan en marketing digital.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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