À propos de ce Spécialisation

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"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.

Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

Résultats de carrière des étudiants
60 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
20 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approx. 4 mois pour terminer
4 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Arabe
Résultats de carrière des étudiants
60 %
ont commencé une nouvelle carrière après avoir terminé ce spécialisation.
20 %
ont obtenu une augmentation de salaire ou une promotion.
Certificat partageable
Obtenez un Certificat lorsque vous terminez
Cours en ligne à 100 %
Commencez dès maintenant et apprenez aux horaires qui vous conviennent.
Planning flexible
Définissez et respectez des dates limites flexibles.
Niveau débutant
Approx. 4 mois pour terminer
4 heures/semaine recommandées
Anglais
Sous-titres : Anglais, Arabe

Cette Spécialisation compte 4 cours

Cours1

Cours 1

Research Proposal: Initiating Research

4.5
étoiles
402 évaluations
80 avis
Cours2

Cours 2

Étude qualitative

4.6
étoiles
194 évaluations
31 avis
Cours3

Cours 3

Quantitative Research

4.3
étoiles
135 évaluations
25 avis
Cours4

Cours 4

Research Report: Delivering Insights

4.5
étoiles
80 évaluations
19 avis

Offert par

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Université de Californie à Davis

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Foire Aux Questions

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  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

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