New Product Development For Small Businesses and Start-Ups

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85 évaluations
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Coursera Project Network
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Dans ce projet guidé, vous :

You will learn about the process of developing a new product.

You will learn about idea generation & the evaluation processes in product development by using an idea generation model and online resources.

You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product.

Clock1hr 40 minutes
BeginnerDébutant
CloudAucun téléchargement requis
VideoVidéo en écran partagé
Comment DotsAnglais
LaptopOrdinateur de bureau uniquement

In this 1 hr 40 mins long project-based course, you will learn about the process of developing a new product for start-up companies, and small and medium-sized enterprises (SMEs). You will learn about idea generation and the evaluation processes in product development by using an idea generation model and online resources like Google Trends and Amazon. You will use methods to evaluate your product concept through market segmentation, growth potential, and the competition to your product. You will also evaluate a supplier and the cost to your product by analyzing component prices and production rates. By the end of this project, you will be able to create a full retrospective plan for the product launch and understand how and why the specifications are done. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Les compétences que vous développerez

Product ConceptProduct DevelopmentGoogle Sheets

Apprendrez étape par étape

Votre enseignant(e) vous guidera étape par étape, grâce à une vidéo en écran partagé sur votre espace de travail :

  1. By the end of Task 1, you will be able to create a new product concept.

  2. By the end of Task 2, you will be able to evaluate the success potential of your product.

  3. By the end of Task 3, you will be able to evaluate a supplier and you will be able to cost your product by analyzing component prices and production rates.

  4. By the end of Task 4, you will be able to create a retro-plan.

  5. By the end of Task 5, you will be able to understand how to specs are built.

Comment fonctionnent les projets guidés

Votre espace de travail est un bureau cloud situé dans votre navigateur, aucun téléchargement n'est requis.

Votre enseignant(e) vous guide étape par étape dans une vidéo en écran partagé

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