Institution
Earn Degree CreditIf you're admitted to the full Master's program, the credit from your MasterTrack™ Certificate counts towards your degree
About this MasterTrack™ Certificate

Develop a rich understanding of the digital marketing landscape. Learn in-demand skills and further your marketing career with an in-depth training program.

Working about 15 hours per week, you’ll be able to earn the Digital Marketing MasterTrack™ Certificate in approximately 7 months....
Globe

100% online courses

Money

$3,474

option to pay in installments
Clock

7 months to complete

15 hours per week
Beginner Level

Beginner level

No prior experience needed
Layer

4 hands-on projects

Comment Dots

English

Subtitles: English
Institution

Earn degree credit

If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree

What you will learn

  • Check
    Understand how the principles of marketing are being leveraged by tools like the Internet, smartphones, and 3D printers
  • Check
    Learn from successful digital marketing strategies and tactics via real-world case studies
  • Check
    Develop new skills in brand management, product positioning, and marketing strategy
  • Check
    Obtain insights into factors that shape consumer behavior in a digital environment
  • Check
    Build analysis and visualization skills that help you extract useful information from datasets

Skills you will gain

Digital MarketingBrand ManagementProduct PositioningMarketing StrategyBusiness AnalysisData VisualizationConsumer Behavior InsightsMarketing AnalyticsDigital Channels Strategy
Globe

100% online courses

Money

$3,474

option to pay in installments
Clock

7 months to complete

15 hours per week
Beginner Level

Beginner level

No prior experience needed
Layer

4 hands-on projects

Comment Dots

English

Subtitles: English
Institution

Earn degree credit

If you are admitted to the full Master’s program, your MasterTrack™ Certificate will count towards your degree

What is a MasterTrack™ Certificate?

With a MasterTrack™ Certificate, you can earn a powerful career credential for a breakthrough price. We’ve split in-demand Master’s programs into modules so you can learn career skills anytime using the web or your mobile device.

Graduation Cap

Master’s Degree Learning

A MasterTrack™ Certificate enables you to enroll in a section of a full Master's degree program
Layer

Be Job Ready

Gain career-relevant skills that attract attention from recruiters and hiring managers
MembersMembers

Boost Your Resume

Receive a MasterTrack™ Certificate that you can add to your resume & LinkedIn profile
Stacked File

Engaging and Innovative

Collaborate with peers and get feedback from professors & industry experts

Interactive Learning Experience

You'll learn through readings, videos, graded assignments, real-world applied projects, and live global classroom sessions.

Live Global Webinars

Live Global Webinars

Feedback from Instructors and Experts

Feedback from Instructors and Experts

Real-World Projects

Real-World Projects

5 Courses in this MasterTrack™ Certificate

Includes:
  • Pre-recorded videos
  • Live sessions and office hours
  • Real-world projects
  • Peer collaboration
  • Web and mobile access
Start April 11th4 weeks of study, 10-15 hours/week

Marketing in a Digital World

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers....
See all 5 Courses

Industry-relevant hands-on projects to build your portfolio

A few examples of the types of projects you’ll do in the Digital Marketing MasterTrack™ Certificate:

Clock
2 weeks to complete (10-15 hours per week)

Executing a Digital Marketing Campaign

You will execute a digital marketing campaign using a simulation - taking over the digital marketing campaign for an online retail company - working with other students in your own team....

Ce que vous allez apprendre

  • Check
    Digital marketing campaign execution and team leadership skills
Clock
4 weeks to complete (6 hours per week)

Become a Simulated Digital Data Consultant

Learn to analyze digital marketing data through marketing analytics processes to create a business plan and provide strategic recommendations through a simulation with an “external company”....

Ce que vous allez apprendre

  • Check
    Gain an understanding of the data collection and analysis methods used by marketing professionals and learn the frameworks and approaches used to measure consumers’ digital actions.
Clock
4 weeks to complete (6 hours per week)

Create a Digital Communication Campaign

Use the tools you have learned throughout the course of this program to develop a digital communications campaign to resolve a specific problem presented by your “client” in a business simulation....

Ce que vous allez apprendre

  • Check
    In this project you’ll learn how to evaluate and choose digital marketing channels to achieve the business and marketing objectives stated by your client.

Instructors

Avatar

Aric Rindfleisch

John M. Jones Professor of Marketing
Avatar

Kevin Hartman

Visiting Professor & Head of Analytics at Google
Avatar

Mike Yao

Associate Professor of Digital Media

Limited spots available

Registration currently closed. Check back soon for updates

Frequently Asked Questions

  • If you’d like to start right away, you can access all of the self-paced MasterTrack™ Certificate content right away. The session for your course begins on April 11th. When the session begins, you’ll be able to ask the teaching team your questions, get feedback on your projects, and work with your peers on group assignments.
  • You’ll get access to all courses in this MasterTrack™ Certificate program. You’ll also receive detailed feedback from the teaching team on your projects. Finally, you’ll be able to complete the group assignments by collaborating with other MasterTrack™ Certificate learners.
  • No. MasterTrack™ Certificate courses are only available to learners who have paid for the program.
  • You will have 2 weeks after enrolling for the program to refund your payment.
  • Financial aid is not currently available for MasterTrack™ Certificate programs.

More questions? Visit the Learner Help Center

MasterTrack™ Certificates are earned by completing a concatenation of graduate-level courses offered on the Coursera platform by some of the world's most elite universities. Those same universities may allow qualified, admitted students to apply earned MasterTrack™ Certificate credits towards related Master's degrees, leading to an affordable academic degree. Coursera does not grant academic credit, and does not guarantee that completion of a MasterTrack™ Certificate will result in academic credit; the decision to grant, accept, or transfer academic credit is subject to the sole and absolute discretion of an academic institution.