Let's build on the windowpane theory to introduce the concept of waste no time. This is about efficiency. Your readers are very busy. Think about how many emails you get in a single day. You're constantly bombarded with communication and information. So is your reader. Not only will they thank you for being efficient and saving them time, if you give your reader too much to read, you might be ignored or simply lost in the shuffle. Let me repeat that. It doesn't matter how well you write, if you give your reader too much to read, you might not get read at all. So, we always work towards the idea of keeping the reader's schedule in mind. We always write for an end reading experience, that is efficient for our reader. It's not just a courtesy to be as clear and concise as possible, it's actually essential for your success. The irony, of course, is when I say, waste of time. I don't mean that you don't take time. You actually have to take extra time to save your reader time. Good writers exert the effort to make reading efficient for their audience. You need to work intentionally, through design and revision, to create a short document for your reader. It's actually easier to write a longer document than it is to write a shorter one. Easier for the writer, that is, but not for your reader. As the writer, you need to be willing to enact discipline into your process, in order to communicate the most effective way possible. You need to be willing to revise multiple times to reach your goal. Shorter, well-organized documents, with clear and direct writing, get ideas across quickly, and make you and your ideas look good. >> I have to agree, and it's the same for public speaking. I can't think how many talks I've been in where the person just goes on and on. And, you know, sometimes, it's a tricky thing, because sometimes they're really interesting, but even then, I want to go have a sandwich. >> Well, you find yourself looking at your watch, right? >> I want to get out of there. I want to get out of there. >> It's rude. >> It's rude. >> So how do we go about saving our reader time? It's not that hard. Future lessons in this course will give you specific techniques for making your writing more efficient. But in the meantime, I want you to try the next quiz. You'll see a series of sentences, and I'm going to ask you to edit them to make them simpler. And in our case, simpler just means faster, a better experience for your reader. I want you to try to start applying this principle to your writing before you even know any specific techniques, so that you can see how valuable our principles of clarity and waste no time really are, and the fact that you can start applying them now. In the next videos, we'll discuss the concept of voice, how you write your documents to be authoritative and present your ideas in the best possible way. Stay tuned.