New Start-ups in Customer Centricity

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Compétences que vous apprendrez

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avis

4.8 (11,913 évaluations)

  • 5 stars
    80,39 %
  • 4 stars
    16,91 %
  • 3 stars
    2,08 %
  • 2 stars
    0,31 %
  • 1 star
    0,28 %

AT

8 juin 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

MK

10 déc. 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

À partir de la leçon

Applied Marketing (Optional)

These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Enseigné par

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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