Media Planning

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Compétences que vous apprendrez

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

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4.8 (7,386 évaluations)
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AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

EI

Oct 06, 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

À partir de la leçon
GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

Enseigné par

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)
  • Jagmohan Raju

    Jagmohan Raju

    Joseph J. Aresty Professor

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