Customer Analytics Initiative

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Visualiser le programme de cours

Compétences que vous apprendrez

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avis

4.8 (9,934 évaluations)
  • 5 stars
    79.67%
  • 4 stars
    17.58%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.26%
MK
10 déc. 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK
17 juil. 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

À partir de la leçon
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Enseigné par

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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