CLV: Electronic Arts

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Compétences que vous apprendrez

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Avis

4.8 (9,923 évaluations)
  • 5 stars
    79.66%
  • 4 stars
    17.60%
  • 3 stars
    2.14%
  • 2 stars
    0.33%
  • 1 star
    0.25%
AT
2 déc. 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK
17 juil. 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

À partir de la leçon
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

Enseigné par

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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