Brand Elements: Persuasion

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En provenance du cours de University of Pennsylvania
Introduction to Marketing
 note
University of Pennsylvania
 note
Cours 1 sur 6 dans Specialization Business Foundations
À partir de la leçon
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Rencontrer les enseignants

  • Barbara E. Kahn
    Barbara E. Kahn
    Professor of Marketing and Director, Jay H. Baker Retailing Center
    The Wharton School
  • Peter Fader
    Peter Fader
    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
    The Wharton School
  • David Bell
    David Bell
    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing

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