Segmentación y Targeting

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Compétences que vous apprendrez

Marketing, Promotion (Marketing), Consumer Behaviour, Online Advertising, Promotion And Marketing Communications

Avis

4.8 (182 notes)
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FM

Apr 18, 2016

EXCELENTE CURSO, OFRECE UNA VISIÓN PANORÁMICA SOBRE EL MARKETING, AHONDANDO EN TEMAS IMPORTANTES SOBRE MARKETING MIX, BRANDING, Y COMPORTAMIENTO DEL CONSUMIDOR

VV

Mar 24, 2019

Easy to learn, and very usefull! I enjoy all the lessons, and I have much more knowledges about marketing!! (Sorry my english, I´m argentinian)

À partir de la leçon
BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo

Enseigné par

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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