Radically New Data Sets in Marketing

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Compétences que vous apprendrez

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

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4.6 (11,216 évaluations)

  • 5 stars
    67,83 %
  • 4 stars
    24,63 %
  • 3 stars
    5,60 %
  • 2 stars
    1,20 %
  • 1 star
    0,72 %

AA

5 avr. 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

FA

6 mars 2016

Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".

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Application/Case Studies

Enseigné par

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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