Using Social Influence to Increase Success

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Compétences que vous apprendrez

Social Network, Viral Marketing, Marketing, Marketing Strategy

Avis

4.8 (4,851 évaluations)

  • 5 stars
    79,73 %
  • 4 stars
    16,65 %
  • 3 stars
    2,92 %
  • 2 stars
    0,43 %
  • 1 star
    0,24 %

RC

20 déc. 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

LC

16 juil. 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

À partir de la leçon

How Social Influence Shapes Behavior

Enseigné par

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    Jonah Berger

    Marketing Professor

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