The first step in creating you actual ads and ads manager is choosing your add format. Your ad format will determine what you and will look like when Facebook shows it to prospective customers. By the end of this video, you should be familiar with the different ad formats available to you in ads Manager. Ads Manager offers a wide range of a performance for you to choose from, including single armature video, a slide show with multiple images, carousel of two or more scalable images or videos and a collection. You can also add an experience, a full screen mobile optimized landing page or an interactive augmented reality experience that opens instantly when people interact with your ad on mobile. Let's walk through the different ad formats and look at a few examples to get familiar with the ad format options that you have in ads manager. To create our add and choose our ad format, we navigate to the ad level of the campaign creation process. And let's begin with a single image ad. One image in an ad gives you a clean, simple format to use with an inspiring visual and engaging copy. And this basic format is the most popular format, especially for organizations that are new to Facebook. They're still learning about what works for them and what doesn't. Creating an image ad a similar to creating a simple page post with a photo. The ads manager will upload a great photo and add engaging text. Have a look at how a few different advertisers made use of the single image at in these examples. One thing to keep in mind from creating images and videos for your ads is to choose the right aspect ratio, which refers to with to hide racial off these ads. And different aspect ratios to suit different placements and formats. Facebook provides recommended aspect ratios for different placements and formats, which we recommend using. An ads manager, lets us preview them. We'll go over this later. Your next option is the single video ad. And over 100 million hours of video I watched every day on Facebook. That's more video than you could watch. An 11,000 years. The single video ad format is designed to reflect the way people actually consume video from bite sized videos. They watch on the go, to longer video styles they watch on the couch. Check out these examples of how a few different advertisers made use of the single video ad format. You will want to use video to make a memorable human connection with your viewers. Use it to tell stories, to show how people are using your products or services ,to show the impact of your work and to help people understand who you are as an organization. And you can build trust in connection with your audience this way. In ads manager, you will upload a video and add engaging text. Depending on the placement, there are certain length restrictions. Do you want to keep in mind when creating your video in streaming stories? Videos can be as long as those in Facebook feed, for example, and ads manager also offers a video creation kit tool if you want to leverage the power video. But without the time and production expense, this slideshow format can be a great choice. Slideshow adds a video like ads that use motion, sound and text to tell your story beautiful the across devices in every connection speed. Creating a slideshow ad is easy. You will select after 10 images or video and automatically create a slideshow to tell a story that develops over time, can even create a slideshow ad out of stock. Images available in Ads Manager include an existing video. Another way to present multiple images or videos is the Carousel Informant. Carousel format allows you to showcase after 10 images of videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. The key advantage to this format is that you can put a call to action on each card of the carousel. And this means you have the potential to drive people to different you out. Based on what they are interested in. Here assume ways to use the carousel format. You can show multiple products. This gives customers more options and encourages them to purchase things by showing a different product on each carousel card. With links to different landing pages. You can highlight different features of a single product. This uses each carousel card to show different product angles or provide details about products to better inform customers. You can tell the story. Use images of videos in succession to illustrate a compelling narrative, you can explain the process. Walk people through how your business of product work step by step. The last ad format is called the collection ad. Collection is an ad format that makes it easier for people to discover, browse and purchase products and services from the mobile device. In a visual and immersive way collections. People who tap on your ad can browse more products or learn about the features of a specific product in a fast loading full screen experience, all without leaving the Facebook app. Collection ad has a leaked video or image at the top, followed before product images below. If someone taps on the ad, it can open up a broader catalog up to 50 different products. Then, if they tap on a specific product, will be taking to the advertizer's website or app to make the purchase. Have a look at this example here. It's important to remember that the collection add form, it is only available if you select one of four campaign objectives, traffic conversions, catalog, sales and store traffic. The collection ad automatically comes with what Facebook calls instant experience. You can also add this feature to every other ad format. Instant experience is basically a full screen mobile optimized landing page that you built directly in ads manager. This experience opens instantly after someone taps your ad on a mobile device. Within the experience, people can watch videos, swipe through photos in a carousel, fill out forms and explore images with tact Products. Ads manager offers a few different templates that make it easy to build an instant experience within a few minutes. Check out these cool examples. Now we've covered the different ad formats. Single amateur video, slideshow, carousel and collection. Next, let's put together our ad and ads manager and publish our campaign.
