Julie Allinson Interview: Intro

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En provenance du cours de University of Virginia

Grow to Greatness: Smart Growth for Private Businesses, Part I

431 notes

University of Virginia

Grow to Greatness: Smart Growth for Private Businesses, Part I

431 notes

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

À partir de la leçon

The Truth About Growth

This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?

Julie Allinson Interview: Intro2:44

Julie Allinson Interview14:11

Julie Allinson Interview: Conclusion1:09

Rencontrer les enseignants

Edward D. Hess
Professor of Business Administration
Darden School of Business

Welcome back. I missed you.

I hope you missed me. Before we get to the CEO interview with

Julie Allanson, let me talk about next week's class.

Next week's class is a workshop. True story about Susan Feller and 3

Fellers Bakery. Susan Feller has what I call a high class

problem. She has started a business, she has

successfully started a business and she has lots of growth alternatives and she

doesn't know which one to take and she's come to us, she's come to you, she's come

to me to ask for advice. So using the growth risk assessment tool

I want you to basically create a list of what are her growth alternatives.

Then, look in this, think about using the two, what are the

pros and cons of each alternative? Answer the question.

Is she ready to grow? What should she do and why?

And I'd like for you to be part of a class forum community whether that's by

geography where you live, type of business you're interested in, form them

however you like. This is yours but you may create those

answers and share and discuss among yourselves and learn from each other.

And then when we come to class next week, alright?

I'm going to basically go through, and basically we're going to discuss what you

put on the forum, because I'm going to read it, and we're going to basically

give you at least some of the issues that she thought about, because I have worked

with her on this issue, and we've got real good feedback.

Now, so next week's a workshop. Okay?

The case sets up the workshop and what I want you to do, okay is a couple of

things, alright? A couple of things.

Think, prepare, internalize, share, learn, and

be open to learning from each other. Now, we're going to go to Julie's talk.

This is about a fifteen minute interview with Julie and then, after Julie's talk,

I just got a couple of words to wish you all well on the last, if you will, until

next week. So please, right after you watch Julie

and, and her talk, I'll be right back to you.

See you in fifteen minutes.

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