Snapple and Brand Value

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Compétences que vous apprendrez

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

Avis

4.6 (4,524 évaluations)
  • 5 stars
    74.27%
  • 4 stars
    20.29%
  • 3 stars
    2.96%
  • 2 stars
    0.88%
  • 1 star
    1.59%
RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

À partir de la leçon
Metrics for Measuring Brand Assets

Enseigné par

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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