Despite everyone's good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective. As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122) This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Skit: Dani's Meeting with the CEO
Compétences que vous apprendrez
agile user stories, User Experience Design (UXD), Agile Software Development, Product Management, Software Development
Avis
KA
Jan 22, 2020
It was a wonderful exercise for me to have a unique understanding to the specific people having a specific task. I really groomed myself after having this course in my professional life.
SD
Feb 05, 2020
This course really helped me to approach Agile in a whole new way. I have a lot to take away from this course. I would really implement my learning from this course into my daily work.
The best way to avoid building something nobody wants is to start with somebody in mind. In the design world, we talk about that "somebody" through a ‘persona’. Personas and problem scenarios (aka 'jobs-to-be-done') focus development on driving toward a valuable outcome for your user vs. just generating output. In this module, you’ll learn to focus your work by developing personas, problem scenarios, and alternatives using best practices from design thinking.
Enseigné par
Alex Cowan
Faculty & Batten Fellow
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