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Researching Personas

Course video 30 of 54

Creating software that meets users' need begins with understanding that user--and user stories are a tool that helps teams understand the end-user perspective.The agile user story is the focal point for just about everything that follows. This is where we diagnose what we think we should do for the user and why, and how we’ll know if we did something relevant (or created waste). In this module, you'll learn how to conduct effective, efficient discovery, from creating an interview guide to interviewing users. You'll finish with creating Google AdWords-ready copy and drafting your personas, problem scenarios and alternatives.

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