Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
Module Lessons
Loading...
Compétences que vous apprendrez
Capabilities Analysis, Business Strategy, Competitive Position, Strategic Analysis, Industry Structure
Avis
AJ
May 17, 2020
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring.\n\nEven the peer review was done very fast without having to wait for long.
AM
Jun 11, 2020
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
À partir de la leçon
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
Enseigné par
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Explorer notre catalogue
Rejoignez-nous gratuitement et obtenez des recommendations, des mises à jour et des offres personnalisées.
© 2020 Coursera Inc. Tous droits réservés.
