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En provenance du cours de University of Virginia

Customer-Centric IT Strategy

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University of Virginia

Customer-Centric IT Strategy

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Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course two weeks in duration.

À partir de la leçon

How do you define a customer-centric strategy you can actually execute?

To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.

Course Intro2:12

Rencontrer les enseignants

Alex Cowan
Faculty & Batten Fellow
Darden School of Business

It is an exciting time to be in IT, when your company looks at what it needs to do

to stay competitive, when looks at digital innovation.

It's probably coming back and looking at you in IT.

My name is Alex Calen, and before I became an instructor here at UVA Darden,

I spent years and years in enterprise software working with IT departments.

I'm really excited for

the things we're going to do together here in customer centric IT strategy.

There's a lot of great technology available in IT, which I'm sure you know.

And we've learned so much about start-ups and the innovation process and what

actually works and what's just kind of pretending over the last few years.

That I think it's a really great time to kind of step back and

look at, how do we really drive better outcomes in IT?

And there's not a silver bullet, but with some discipline and

some hard work, I think that you can reliably get much better outcomes.

And we're going to possibly cover three things in this course.

One is how do we take tools from innovation that

are used within the practice of agile in practical ways out in Silicon Valley and

in the community of practice, how do we apply those in IT?

And specifically, we're going to use the business model canvas as a tool to

help you focus your stakeholders and your management team on what they

actually mean by their strategy and how do we connect that with actionable,

testable things that we can do in the domain of IT.

And finally, we're going to reboot kind of old crufty processes like process design

with some new approaches and some dovetailing with these techniques.

So that they become kind of a prototyping tool for you to help evaluate

what constitutes a good outcome before you over invest in an IT system.

That's potentially not going to work out and get a good outcome for you and

your company.

And throughout, we're going to have lots of examples, lots of templates and

lots of tools so you can get started with this stuff in a practical way immediately.

I hope to see you in the course!

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