So let's talk about some of our lessons about growth through innovation. First and foremost we wanna recognize once again that growth through innovation requires both the capability to innovate and the ability to appropriate the gains from innovation. The innovator is more likely to profit when the intellectual property regime is tight, and that specific complementary assets are not tightly held by others but are tightly held by the innovator. Or at the very least, these complementary assets are widely available and generic. When it comes to how you might organize for innovation, your organization needs to be ready, you need to create the right climate. There's lots of discussions about how best to do that. Again, it's gonna probably depend on your organization and situation. But having that right organizational climate requires autonomy, incentives, and the free flows of information to be able to come up with these creative and novel ideas that are gonna drive your innovation process. When you think about organizing teams, you want to coordinate them to maximize learning and to devoid some of these downstream errors that occur. It isn't to say that you won't fail. In fact, experimentation is critical in innovation. It's to say you wanna avoid situations where you get all the way to the end of the process and then realize some critical error was made. So this idea of fail fast, fail often, learn as you go, and quickly iterate are often highly recommended when thinking about innovation.