Customer Value Drivers in a B2B Context

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Compétences que vous apprendrez

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avis

4.8 (177 notes)
  • 5 stars
    150 ratings
  • 4 stars
    24 ratings
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    2 ratings
  • 2 stars
    1 ratings
FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

VT

Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

À partir de la leçon
Implementing Value-based Pricing

Enseigné par

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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