Customer Value Drivers in a B2B Context

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Compétences que vous apprendrez

Customer Willingness to Pay, Pricing Strategies, Customer Value-based Pricing, Measuring Customer Preferences, Customer Psychology

Avis

4.8 (200 évaluations)
  • 5 stars
    86%
  • 4 stars
    13%
  • 3 stars
    1%
  • 2 stars
    1%
FR

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

AG

Mar 18, 2020

This is the best course by far in the specialization. A lot of new things for me to learn. Absolutely loved it.

À partir de la leçon
Implementing Value-based Pricing

Enseigné par

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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