Case Application: Retail Relay Intro

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Compétences que vous apprendrez

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

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4.8 (294 notes)
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MK

Jul 22, 2019

Excellent introduction to the mathematics behind cost and pricing strategies. This course gave me a lot of good information that I've already started putting into practice at work.

NP

Jun 12, 2019

Really helpful and well-designed course for those interested in understanding the basic Pricing concepts in practice and learn how to approach any pricing challenge

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Channel and Direct-to-Consumer Pricing

Enseigné par

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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