Case Application: Retail Relay Intro

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Compétences que vous apprendrez

Cost-Based Pricing, Channel and Direct-to-Consumer Pricing, Pricing Strategies, Price Discrimination, Price Elasticity Of Demand

Avis

4.8 (263 notes)
  • 5 stars
    211 ratings
  • 4 stars
    48 ratings
  • 3 stars
    4 ratings
OA

Apr 28, 2019

The succinct and exhaustive account of pricing. Specifically, this course highlights the role of a firm's cost structure in pricing strategy. Highly recommended!

MM

Oct 11, 2018

Great course. Has good coverage of important concepts and is delivered very well. Really useful course for those with interest in strategic pricing.

À partir de la leçon
Channel and Direct-to-Consumer Pricing

Enseigné par

  • Jean Manuel Izaret

    Jean Manuel Izaret

    Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
  • Thomas Kohler

    Thomas Kohler

    Associate Director, Pricing
  • Ronald T. Wilcox

    Ronald T. Wilcox

    NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs

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