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Laura Klein on Qualitative vs.Quantitative Research

Course video 35 of 65

The best products are tested for usability early and often, avoiding the destructive stress and uncertainty of a ‘big unveil’. In this module, you’ll learn how to diagnose, design and execute phase-appropriate user testing. The tools you’ll learn to use here (a test plan template, prototyping tool, and test session infrastructure) are accessible/teachable to anyone on your team. And that’s a very good thing- often products are released with poor usability because there ‘wasn’t enough time’ to test it. With these techniques, you’ll be able to test early and often, reinforcing your culture of experimentation.

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