Using Factor Analysis to Identify Underlying Constructs - Part 4

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En provenance du cours de Emory University
Survey analysis to Gain Marketing Insights
29 notes
Emory University
29 notes
Cours 4 sur 6 dans Specialization Foundations of Marketing Analytics
À partir de la leçon
Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

Rencontrer les enseignants

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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